1. Tweet Tweet… • It may be considered rude to use your phone during a presentation, but not here! • TheRan11 (Miranda Hill) Only 3 more days until @Certiport #WWC11 in San Diego! I'm soooooooo ready! • malkyknox (Malcolm Knox) #gps11 Lutz, Takeshi and Ray. The Microsoft Office Specialist Tripod! yfrog.com/h7xqeiqj • SAIT_Business Mary Head of the AIM program here @saitpolytechnic takes Silver in Excel 2010 at the @Certiport Worldwide Competition on Microsoft Office! • IanDouglas Rebecca Rickwood (from the UK) has won the 2011 MicrosoftExcel World Championship. Yes, you read that right.

2. Increased Social media presence • In 2011 Certiport has been working to increase its social media presence • Facebook • Certiport Corporate Page ~ 1,200 fans • WWC 2011 Page ~ 500 fans • Twitter • @Certiport ~ 1200 followers • @raytkelly ~ 350 followers • LinkedIn • Corporate page and pages for every key product

3. The Power of Video • Online video is essential for all social media campaigns • YouTube has 490 million unique users worldwide per month • Videos rank very high on the search engines • www.youtube.com/certiportcomms • We focus on producing high quality videos to tout new products, success stories, and events to the public

4. The Power of 10 • Certiport executed a social media campaign to celebrate 10 Million exam downloads • Power of 10 Guessing Game • Participants guessed where and when the 10 millionth download would take place • Power of 10 Video Challenge • Student submitted videos detailing the value of certification – received more than 40 video submissions

5. The Power of 10

6. The value of social media • Third party validation • Students see peers talking about certification • Videos submitted for Power of 10 are now powerful testimonials out there on the Web • Engage • Hold a conversation with students and partners via social media • Address customer service issues

7. The value of social media • Increase brand awareness • Engage your followers so they will be brand advocates • Give your social networks inside information • Increase sales • Tout new products • Invite social media followers to events • Form relationships with partners and potential clients on social networks