Large Data Centers Small & Medium Data Centers Computer Rooms & Closets

1. Network-Critical Physical Infrastructure Large Data Centers Small & Medium Data Centers Computer Rooms & Closets Presented by Ian P. de la Rosa Enterprise District Manager APC Philippines

2. Agenda • About APC • Network-Critical Physical Infrastructure investment and their Imperatives • Maximizing the performance of your investment • Availability • Agility • TCO • Next Step

3. CIO Priorities: Top Initiatives # 1: Business Continuity & Downtime Prevention / Increased Availability Source: Survey by Ziff Davis Media Question: Which of the following technology initiatives are important to your organization ….

4. Is Your Company experiencing these trends? • Rapid changes in IT technology • Regulatory requirements • Increasing availability expectations • High operating/service costs • High density • Server consolidation In response, APC is changing the way the world designs, installs, operates, manages and maintains Network-Critical Physical Infrastructure (NCPI). What is NCPI?

5. What is Network Critical Physical Infrastructure (NCPI)? • The facility, physical support, power, and cooling for Information Technology • NCPI consists of: • Power (UPS, Power Distribution) • Air (Air Conditioners, Air Distribution) • Rack (Enclosures, Cable Mgmt, etc.) • Management (common platform) • Services (professional & break/fix) Data Centres or “IT Rooms” could be as small as an oversized closet or as large as a 100,000 square foot facility!

6. Network-Critical Physical Infrastructure (NCPI) Essential foundation of reliability

7. NCPI Challenges • Lifecycle Costs • Adaptability/Modularity/Scalability • Availability/Redundancy • Manageability • Serviceability

8. Challenges… Lifecycle Cost / Economics • Optimize capital investment and available space • Accelerate Speed of deployment • Lower the cost of Service contracts

9. Average Utilization of NCPI • Forecasted capacity does not equal actual demand • Over sizing results in lost capital & operating $$ • Data centers are everbuilt to the most optimistic future needs that may ever be realized

10. Challenges… Adaptability/Modularity/Scalability 4. Plan for a Power Density that is increasing and unpredictable 5. Adapt to ever changing environments 6. Vendor Neutral Mounting

11. Power and Cooling requirements going up

12. Heat Density Trends Source: The Uptime Institute - Reprinted with permission from a White Paper titled “Heat Density Trends in Data Processing, Computer Systems, and Telecommunications Equipment” v1.0

13. Challenges… Availability • 7. Minimize Human Error • 8. Minimize points of failure between NCPI and the critical load • 9. Reduce failure points that drop customers simultaneously • 10. Eliminate Hot Spots

14. Case Study of Downtime Failures Consistent with Surveys which attribute 60% or more of failures to Human Error

15. Challenges…

16. Challenges… Manageability 11. Monitor Attributes at the Rack level 12. Provide predictive failure analysis

17. Challenges…

18. Challenges… Serviceability • 13. Decrease mean time to recovery • 14. Simplify the complexity of the system

19. Frequent IT changes create chaos resulting in human error These systems were not planned to look like this They were not planned at all

20. The Business Value Equation for Network-Critical Physical Infrastructure To Achieve Higher Business Continuity… Availability x Agility Value = TCO

21. Agility Availability x Value = TCO • Equipment Reliability • Mean-Time-To-Recover • Human Error

22. Standardization enables improved availability • Modularize • Pre-test systems in the factory • Hot swappable • Pre-Integrate Power-Cooling-Rack Management & diagnostics Standardize To Eliminate • One-Time Engineering • Unique training requirements • On-site assembly • On-site testing • Custom programming Standardization accelerates learning at all levels, reducing human error and increasing availability

23. Agility Availability x Value = TCO • Speed of Deployment • Ability to Scale • Ability to Reconfigure The inherent ability to scale due to our modular approach to NCPI allows rightsizing, lower upfront cost and react to changing business requirements..

24. Traditional Approach (3-6 Mo.) “I need more capacity.” Custom Parts, Applications and Services “I have more capacity.” Needs Assessment Operation Design Concept Commissioning Construction Design Construction

25. It should be that ….. • TheDesign Concept is built on standardized parts that can be scaled to meet the need? • Construction Design incorporates a “Lego Block” approach of pre-engineered components? • Construction is mainly done in a factory instead of on-site? • Commissioning tests pre-integrated infrastructure systems.

26. Agility Availability x Value = TCO • Capital Cost • Electricity Costs • Service Costs Oversizing is the dominant contributor…

27. Waste due to over sizing Reference: APC White paper #37

28. Reduced waste due to rightsizing

29. The Business Value Equation for Network-Critical Physical Infrastructure Agility Availability x Value = TCO

30. InfraStruXureTM InfraStruXure™ On-Demand Architecture for Network Critical Physical Infrastructure InfraStruXure™for: • Wiring Closets (1-3 Racks) • Computer Rooms (1-5 Racks) • Small Data Centers (5-20 racks) Symmetra PX InfraStruXure PDU NetShelter VX NetworkAIR FM Smart-UPS NetShelter VX NetworkAir PA Symmetra RM NetShelter VX NetworkAir PA • Medium Data Centers (20-100 racks) • Large Data Centers (>100 racks) Symmetra PX InfraStruXure PDU NetShelter VX NetworkAIR FM Symmetra MW InfraStruXure PDU NetShelter VX NetworkAIR FM Changing the way the world designs data centers…

31. After Before

32. The next step… • For the next project, challenge your team to: • Dramatically increase availability • Do it in half the time • Right size to the current requirement • Make sure it can adapt • To help you, we can team with your staff to: • Survey opportunities for savings • Develop options for increased availability • Deliver scalable systems on short notice that minimize over-sizing

33. Questions?