1 / 56


http://bm.nsysu.edu.tw/tutorial/mis/ Information Systems in Global Business Today Objective data Better information Performance improvement NBA teams with information technology Basketball Fast-paced, high-energy sport Big business NBA player’s average salary 5 Millions per year

Télécharger la présentation


An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. http://bm.nsysu.edu.tw/tutorial/mis/

  2. Information Systems inGlobal Business Today Objective data Better information Performance improvement

  3. NBA teams withinformation technology • Basketball • Fast-paced, high-energy sport • Big business • NBA player’s average salary • 5 Millions per year • Constantly on the watch for performance improvement • Statistics • Strength & weakness in offensive & defensive • Opponents & its own team

  4. Traditional basketball statistics • Fail to capture all of the detail • Do not associate with every play • Decisions on • Change team tactics • How to take advantages of opponents’ weakness are made on gut instincts not based on hard data

  5. Synergy Sports Technology • Games are dissected and tagged • Hundreds of descriptive categories • Which players have the ball • What type of play is involved • Results • Link to high-resolution video fine-grained statistics

  6. Coach and player • Use an index to locate the exact video clip • Download to laptops or ipods • ex: find all the fast-break plays of • Games with a team (ex. Phoenix Sun) • Entire season • Analyze the strengths and weakness of individual players

  7. Reveal • Which offensive and defensive moves are the most effective for each team player • Objective data • Better information • Performance improvement

  8. 1.1 The role of Information Systems in business today 1.2 Perspectives on Info Systems 1.3 Contemporary approaches to IS

  9. Role of Info Systems • In 2008, American business invest more than 50% of all invested capital in information technology • Land • facility • Machine • Process/office equipment • Human resources • ….

  10. Managers need to know • How to invest money wisely • How to make wise decisions • Information technology • Information systems

  11. Role of Info Systems • How information systems are transforming business • Landline telephone, fax & copy machines • Cellular phone, smart phones, emails, teleconferencing • Online shopping • UPS move 3.7 billion packages in 2007 • More than 10 millions per day

  12. Blogs • Social networks • Facebook, myspace • eCommerce, Internet advertisement • Google, eBay, amazon, itune • Federal security and accounting laws • Keep email message for 5 years

  13. What’s new in management info systems • Technology, Management, Organizations • Table 1-1 • Technology • Cloud computing • More powerful, energy efficient computing • Growth on software as a service • Netbooks, open source software • Mobile digital platform

  14. Management • Online collaboration, knowledge sharing • Social network • Business intelligence • Mobile digital platform to accelerate decision making • Virtual meeting proliferate

  15. Organization • Web 2.0 enable employees to interact as online community • Telework • Outsourcing product/service • Co-creation of business value via customers, suppliers

  16. Role of Info Systems • Globalization opportunities • Reduce the cost to operate on a global scale • Shop in a worldwide marketplace • Obtain info reliably 24 hours a day • Find low cost suppliers in other nations • Communicate real time with minimal cost • Skype, instant messages, emails

  17. Role of Info Systems • The emerging digital Firm • Digital firm • Business relationships with customers, suppliers, and employees are digitally enabled • Core business processes are accomplished through digital network • Business process: • The set of logical related tasks and behaviors • Order, customer service

  18. Digital Firm • Core assets are managed thru digital means • Intellectual property • Core competence • Financial & human resources

  19. Sense and response to their environment rapidly • Time shifting • Business conduct continuously • 24x7 • Space shifting • Work take place in a global workshop

  20. Role of Info Systems • Essential for conducting day-to-day business • E-commerce firm • Amazon, eBay, Google • Service industry • Finance, insurance, travel • Retail • Wal-mart • Manufacturing

  21. Growing interdependence between Firm’s ability to use IT & Firm’s ability to implement corporate strategies

  22. Strategic business objectives & IT • Operational excellence • New products, Services, & Business models • Customer & Supplier Intimacy • Improved Decisions Making • Competitive Advantage • Survival

  23. Operational excellence • Info systems lead to higher levels of efficiency and productivities • Walmart: efficient retail stores • Checkout • Continuous replenishment systems • Automated distribution centers

  24. New products, services & business models (a major enabling tool: IT) • Business model • How a company produces, delivers, and sells a product or service to create wealth • Music industry • Apple: itune • Records, tapes, CD • Video rentals

  25. Customer and supplier intimacy • Know your customers, serve customers well • More repeat sales • Raise more revenue and profits • Engage your suppliers, • Suppliers will provide more vital inputs • Lower cost • High-end hotels • Customer profile • Preferred room type: non-smoking • JC Penney & TAL Apparel LTD • 香港聯業集團 – 益大成衣

  26. Improved decision making • Verizon • Real-time info on customer complaints, network performance,… to allocate repair resources • Use real-time data from marketplace Better decisions (?) • Bikes sales

  27. Competitive advantages Doing things better than your competitors • Dell Computer • Made to Order • Web-based order entry models • Mass customization

  28. Survival • Necessities of doing business • ATM • Regulations • Accountability of public firms and their auditors

  29. 1.2 Perspectives on Info Systems • What is an Information System • Dimensions of Information Systems • Business perspective on Info Systems • Complementary Assets • 互補性資產 • (配套資產)

  30. Information systems Business perspective • A set of interrelated components • Collect (or retrieve), process, store, and distribute information • Support decision making and control • Help analyze problems, visualize complex subjects, and create new products • Contain info about people, places, things

  31. Information • Data have been shaped into forms that are meaningful and useful to human beings • Data • Streams of raw facts representing events • Supermarket checkout • Data: product identification codes • Info: most popular items

  32. Information systems Technical perspective • Activities in an information system • Input • Captures or collects raw data • Process • Convert raw input into a more meaningful form • Output • Transfer processed info to the people • (Feedback) • Help evaluate or correct input

  33. Dimensions of information systems • Information system literacy • Broader understanding of information systems • Management dimension • Organizational dimension • Technical dimension • Computer literacy • Knowledge of info technology

  34. Dimensions of information systems • Using IS effectively requires an understanding • Organizations • Managements • Technology

  35. Organizations perspective • Key elements of an organization • People, structure, business processes, and culture. • Structure • Organization require many different kinds of skills and people • Knowledge workers • Data workers • Production and service workers • Different levels and specialists • Division of labor

  36. Business functions • Sales and marketing, manufacturing and production, finance and accounting, human resources (IS is created to support functions) • Organization coordinate work • Through a structured hierarchy • Authority and responsibility • Through its business processes • Formal rules for accomplishing tasks • ex. invoice, customer complaints (IS is created to support coordination)

  37. Culture • Fundamental sets of assumptions, values, ways of doing things • Accepted by most of its members • Organizational politics • Different levels and specialists create different interests and points of view

  38. Management perspective • Management’s job • Make sense out of many situations faced by organization • Make decisions • Formulate action plans to solve organizational problems • Set the organizational strategy • Allocate the human and financial resources • Exercise responsible leadership How managers perform their jobs will greatly shape their Information systems

  39. Technology perspective • Computer hardware • Software • Storage technology • Communication technology • Network Internet • Elastic • Network can be added or removed freely • Failures occur in parts of system, the rest will continue to operate

  40. New “Universal” technology platform • Foundation of new products, services, strategy, and business model • Intranet: • internal corporate network based on Internet technology • Extranet: • private intranet extended to authorized users outside the organization • World wide web (WWW) • Internet service • Universal standard for storing, retrieving, formatting, and displaying info

  41. Business perspective on Info Systems • Important instruments for creating values • Real economic value • Increase in productivity • Increase in revenue • Superior long-term strategic positioning • “Costs of doing business” • Governmental regulations • Environmental demands • Required to stay in business

  42. Information value chain • Raw info • Systematically acquired • Transformed thru various stages Add value to that information • Better management decision • More efficient business process • Higher firm profitability

  43. Complementary Assets and Organizational Capital • Complementary assets • Assets required to derive value from a primary investment • Automobiles • Requires substantial complementary investment in highway, parking lot, …..

  44. Primary Investment: Information Technology • Complementary Assets: • New business processes • Management behavior • Organizational culture • Training • …… • Organizational and management capital • Investment in organization and management

  45. 1.3 Contemporary Approaches • Information systems is multidisciplinary • Technical Approach • Behavioral Approach • Sociotechnical Systems

  46. Operations Research Computer Science Management Science Sociology Psychology Economics

More Related