150 likes | 478 Vues
THE JEFFERSON AWARDS AND WESH-TV. CELEBRATING OUR 13th YEAR AS LOCAL MEDIA SPONSORJANUARY: CALL FOR ENTRIESMARCH : LOCAL WINNERS SELECTEDAPRIL : RECEPTION TO HONOR FINALISTSJUNE : NATIONAL AWARDS CEREMONY. THE JEFFERSON AWARDS AND WESH-TV. WHAT MAKES IT WORK ?BUYING INTO THE PROGRAM!GENERAL MANAGERNEWS DIRECTORPROMOTION DIRECTORSALES DEPARTMENT .
E N D
1. THE JEFFERSON AWARDSAND WESH-TV
2. THE JEFFERSON AWARDSAND WESH-TV CELEBRATING OUR 13th YEAR AS LOCAL MEDIA SPONSOR
JANUARY: CALL FOR ENTRIES
MARCH : LOCAL WINNERS SELECTED
APRIL : RECEPTION TO HONOR FINALISTS
JUNE : NATIONAL AWARDS CEREMONY
3. THE JEFFERSON AWARDSAND WESH-TV WHAT MAKES IT WORK ?
BUYING INTO THE PROGRAM!
GENERAL MANAGER
NEWS DIRECTOR
PROMOTION DIRECTOR
SALES DEPARTMENT
4. THE JEFFERSON AWARDSAND WESH-TV WHY WOULD GENERAL MANAGER BUY-IN??
COMMUNITY INVOLVEMENT
BUILD NEWS AUDIENCE
OVERALL AUDIENCE GROWTH
5. THE JEFFERSON AWARDSAND WESH-TV ADVERTISER PERCEPTION
BIG DEAL PROJECT
STATION COMMUNITY MINDED
STATION LIMITS PROJECTS
SHARE YOUR CHRISTMAS
SALUTE TO HIGH SCHOOL SENIORS
STUDENTS OFFERING SOLUTIONS
GOOD CORPORATE CITIZEN
ON-AIR VALUE
6. THE JEFFERSON AWARDSAND WESH-TV MAKE IT EVEN BIGGER!!
HOMETOWN HEROES
WEEKLY NEWS REPORT
PEOPLE MAKING A DIFFERENCE
7. THE JEFFERSON AWARDSAND WESH-TV WESH-TV.COM
VIDEO OF WEEKLY WINNERS
VOLUNTEER PROGRAM INFO
PROFILES OF PAST WINNERS
SPONSOR ADVERTISEMENTS & CLICK-THRU
8. THE JEFFERSON AWARDSAND WESH-TV VIGNETTES
SPONSOR ID ON SALUTES
NATIONAL AWARDS SHOW
SPONSOR ANNOUNCEMENTS & BILLBOARDS
9. THE JEFFERSONAWARDSAND WESH-TV HOW DOES IT SELL ???
FOR WESH-TVNOT AT ALL!!
UNTIL
WE GOT BUY-IN
ADVERTISER PRECEPTION
MADE IT BIGGER
10. THE JEFFERSON AWARDSAND WESH-TV WHEN ALL OF THAT HAPPENS
HERES THE RESULT
11. THE JEFFERSON AWARDSAND WESH-TV
12. THE JEFFERSON AWARDSAND WESH-TV NOW DOES IT SELL ???
NOT EXACTLY.
NOT AS A STAND-ALONE PROJECT
13. THE JEFFERSON AWARDSAND WESH-TV SO, WHAT TO DO ???
OFFER AS VALUE-ADDED ?
VALUE-ADDED = FREE
BUT IF YOU WANT TO MAKE $$$$
ITS A GREAT SHARE BUILDER
14. THE JEFFERSON AWARDSAND WESH-TV SUCCESS STORIES:
YMCA
GENERAL MOTORS
15. THE JEFFERSON AWARDSAND WESH-TV THIS IS A WAY,
NOT THE WAY
TO GENERATE REVENUE WITH THE JEFFERSON AWARDS