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PUBLIC CHARACTER OF THE SCHOOL

Schools serve as publicly supported institutions in democratic societies, emphasizing the need for shared ownership and active community involvement. The management of schools is rooted in democratic principles, with power resting with the people, including parents and students. Effective school-community relations require planned communication and understanding of public opinion, as well as strategies to keep stakeholders informed about school needs and activities. Active citizen engagement in decision-making processes fosters transparency and aligns educational programs with community interests.

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PUBLIC CHARACTER OF THE SCHOOL

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  1. PUBLIC CHARACTER OF THE SCHOOL EDL 660

  2. THE SCHOOL • A publicly supported institution in a democratic society • The cause, continuance, and preservation of democracy • Power to manage schools resides with the people • State level - legislature • Local - school board, elected, parents and students’ right to be heard

  3. PUBLIC CHARACTER, CONTD. • Concept of shared ownership - stockholders • Importance of communication of accurate information • Importance of understanding prevailing attitudes and opinions in the community

  4. THE MEANING OF PUBLIC OPINION • Soviet Union, first satellite in space • Definition - a collection of individual viewpoints held more or less is common by members of a group regarding some person, condition, or proposal - possibly controversial

  5. THE CHALLENGE • Keeping parents and taxpayers informed concerning the school’s needs and activities and developing policies and programs that reflect popular interests and desires

  6. EVOLUTION -SCHOOL COMMUNITY RELATIONS • Publicity • School public relations • Social interpretation - two-way communication • School- community relations - emphasizes the more active involvement of citizens

  7. SCHOOL COMMUNITY RELATIONS • Way of life expressed daily by staff • Planned communication - internal, external • Planned activities to determine what citizens think of schools and their expectations for their children • Active involvement of citizens in decision-making

  8. MODELS • Press agentry/publicity - one-way propaganda as purpose • Public information - one-way - dissemination of truthful info. • 2-way asymmetric - scientific persuasion communicator gets feedback from public, applies latest theory to persuade • 2-way symmetric- understanding- communicator is go-between

  9. PLANNED RELATIONSHIPS • Many programs are sporadic, poorly planned and executed • School community relations must be planned, systemic, integrated.

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