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Case Study: Berlin

Case Study: Berlin. Matthias Kuder Head, Liaison Office Network Center for International Cooperation Freie Universität Berlin 20.02.12. Where we are. 4 universities 7 universities of applied sciences 4 art schools 23 private university -level schools

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Case Study: Berlin

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  1. Case Study: Berlin Matthias Kuder Head, Liaison Office Network Center for International Cooperation Freie Universität Berlin 20.02.12

  2. Where we are • 4 universities • 7 universitiesofappliedsciences • 4 artschools • 23 private university-level schools • 70 non-university researchinstitutions (Max Planck, Helmholtz, Fraunhofer, Leibniz, etc) • Charité - Europe‘slargestmedicalschool/universityhospital • 150.000 students • 16% foreign Berlin

  3. Berlin Opportunities for Berlin’s HEIs beBerlin: international marketing campaign branding Berlin as a hot spot for science, culture, creativity and innovation… Berlin Sciences: web portal showcasing Berlin’s potential in research, technology and innovation Information portal: Studieren in Berlin und Brandenburg

  4. Berlin OpportunitiesforBerlin‘s HEIs Joint studyprograms A numberofcollaborativedegreeprogramsamong Berlin universities & possibilitytotakecoursesthroughout Berlin Einstein Foundation Foster collaborationbetweenBerlin‘sresearchinstitutions & offersupport in attracting top-researchers to Berlin Dual CareerServices Support networkfornewly-appointedprofessors& theirspouses

  5. Berlin Challengesfor HEIs City/regional views & goals vs. institutionalperspective • Branding & marketingof a generalidea / image – often lack ofdetail • Content controlremainsdifficult

  6. Berlin Freie Universität Berlin strategy: Regional cooperation & international outreach Expandregional cooperationin research & teaching, buildsymbioticpartnerships, useBerlin‘s potential Enhanced useofsynergies, increasedinstitutional potential, appeal & visibility FUB global networkofliaisonoffices Communicate FUB profile & programs, improvetalentrecruitment

  7. Berlin Numberofdoctoralstudentsfromabroadat Freie Universität, 2005-2011 1140 400 Highestnumber in all of Germany Highestannualincreasesamongthe „Excellence-9“

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