1 / 9

Energizer Frog “ Leap into Action”

Energizer Frog “ Leap into Action”. Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens. Before This Revolutionary Sports Drink, The top 10 competitors were:. Gatorade Powerade Vitamin Water All Sport Propel. Mizone SoBe Life Water Accelerade Staminade Maxida.

onaona
Télécharger la présentation

Energizer Frog “ Leap into Action”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Energizer Frog“Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens

  2. Before This Revolutionary Sports Drink, The top 10 competitors were: • Gatorade • Powerade • Vitamin Water • All Sport • Propel • Mizone • SoBe Life Water • Accelerade • Staminade • Maxida

  3. Analysis of Powerade • http://www.youtube.com/watch?feature=player_detailpage&v=mhuC69D_yH0 • Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes. • $2.99 per Bottle • Found in any store that carries beverages Powerade uses their innovative bottle design to attract customers

  4. Vitamin Water • $1.59 per bottle • “Hydration for every occasion” • Found in grocery stores, gas stations, convenience stores • Targets people on the go, athletes, kids, people that just enjoy the taste. (Consumed by all) • Simplistic design

  5. Marketing Mix For Energizer Frog

  6. Product • Energizer Frog • Slogan “Leap into action.” • Cool green bottle • Widely used sports energy drink

  7. Place • Any store that carries beverages • EX: Grocery Stores, Pharmacies, Convenience Stores, gas Stations, vending machines, Fast food establishments. • All across North America, international could follow if successful.

  8. Price $2.50 for one bottle • Cheaper pricing means a wider Demographic

  9. Promotion • Numerous advertisements and commercials will be aired on television, as well as seen on billboards and in magazines. • This will get our product known by the people, and make it popular.

More Related