Embarcadero All-Access Overview April 2009

1. Embarcadero All-Access OverviewApril 2009

2. Who Is Embarcadero? ER/Studio DB Optimizer Delphi JBuilder InterBase SMP C++Builder J Optimizer Blackfish SQL EA/Studio DBArtisan ER Enterprise Portal Performance Center Delphi Prism 3rdRail Turbo Ruby RAD Studio Delphi for PHP Delphi for AS/400 Rapid SQL Schema Examiner Change Manager Embarcadero Technologies provides database professionals and application developerswith award-winning, multi-platform toolsto design, build, and run their software applications and database systems

3. Our Customers • Embarcadero products serve: • IT development, independent software vendors (ISVs), VARs, database professionals, and large enterprise teams • Most demanding vertical industries including Financial Services and Banking, Manufacturing, Life Sciences, and Telecommunications across 29 countries • 3.2 million customers worldwide • 90 of the Fortune 100 • 97% of the Global 2000

4. Embarcadero’s Complete Tooling Portfolio

5. Industry Challenges • Economy is putting IT & R&D budgets under intense scrutiny • Organizations must get more value for every IT dollar spent and reduce costs where feasible • Consolidation, mergers, layoffs • Technical staff must now deal with more systems, platforms • Team members taking on additional tasks and roles, more blended and multi-roles • Teams must be able to understand and ramp up on others’ work – reverse engineering, visualization • Managing multiple tool licenses per user is time-consuming and complex • Managing numerous vendor relationships is time-consuming and complex • Individual tool purchases are not cost effective for “as needed” usage • Changes to role, project, and project phase often result in a need to re-tool • One can almost never afford the tools needed to assure the desired productivity, quality, traceability & compliance

6. Embarcadero® All-Access™ • All of Embarcadero’s tools in a cost-effective and powerful tool chest. The tools you need to quickly & effectively design, build, and run your software and database applications. • InstantOn deployment reduces costs by eliminating the install step! • All-Access greatly simplifies purchasing and license administration, eliminating the need to procure & budget for standalone products. • The Industry’s First On-Demand, Multi-Platform Software Development and Data Tool Chest From the best tools …to… the most cost-effective tool chest. The deepest, richest, most powerful, and most cost-effective software development and database tools suite in the industry!

7. Embarcadero® All-Access™Pass All Products One Pass Unlocks All Languages All Roles

8. Embarcadero® All-Access™ Pass • All-Access™ Pass is a license key that unlocks all tools in the respective EmbarcaderoAll-Access tier • Four levels: Bronze, Silver, Gold, Platinum • Unlocked products are licensed perpetually – do not expire even if pass is not renewed • All-Access Client and All-Access Server (available with network licensing) provide a single point for accessing & managing your tools • Annually renewable All-Access membership benefits include • Support, maintenance including all product updates and upgrades to any unlocked product • Access to any new products that may be released and added to All-Access tiers • Replay Versioning – Rewind and Fast Forward to any unlocked version • InstantOn™ deployment option: click and run products instantly, on-demand (without install) • Ultra-flexible licensing options • Workstation, Network Named (New!), Network Concurrent • Provides easy-to-manage and administer licensing scenarios

9. Embarcadero® All-Access™ Levels

10. Choosing the Right Level • The levels are designed to be flexible and cover multiple roles • Silver and Bronze are oriented at the average developer/designer/tester • Data, database, security, and system architects would need Gold or higher • Most DBA’s will gravitate towards Gold or Platinum • “*” denotes suitability and feature completeness for the corresponding role

11. Ultra-Flexible Licensing Options • Workstation • Enables one user on one machine (e.g. node-locked named user) • Product is registered via EDN when first launched, no license server involved • Network Named User • Dedicated, floating license only usable by the specified user • Insures user will always have a license when needed, wherever they need it • Leverages ELS to provide centralized, on-site license management • Extended check-out enables licenses can be borrowed from the license server for up to 30 days • FLEXnet Publisher can optionally be used as a license server instead of ELS • Network Concurrent • Shared, floating license usable by any authorized user • Allows for companies to maximize usage of their licenses • Leverages ELS to provide centralized, on-site license management • Allows license to be checked out and checked back in when no longer in use • FLEXnet Publisher can optionally be used as a license server instead of ELS

12. Tooling On-Demand with InstantOn™ • Embarcadero® InstantOn™ allows click-n-run access to Embarcadero® All-Access™products • Launch and run instantly with zero install • Choice to run locally or from an All-Access™ Server • InstantOn available for some products today*. Other products now in beta. *Includes DBArtisan, Rapid SQL, ER/Studio, Change Manager, DB Optimizer, and more… On-Demand tooling smashes many productivity barriers: • Awareness - Find the right tool quickly and easily, it’s “in the toolbox!” • Acquisition - Avoid tool research and acquisition hassles every time another tool is needed • Installation - No lengthy installs & upgrades required • Locked-Down-Desktop. Zero impact to registry, system files, etc.

13. Embarcadero® All-Access™ Pricing • Includes premium support for one DBMS. Up to 4 additional DBMS platforms can be added, for a total of 5: Oracle, Microsoft SQL, Sybase, DB2 for LUW, and MySQL Other Items (Workstation Pricing) • Upgrade pricing is available for users of qualifying Embarcadero products.

14. Embarcadero All-Access:Customer Benefits • Reduce overall tooling cost, lower TCO • Reduces license costs for both must-have and nice-to-have tools • Reduces the time and cost associated with evaluating and buying tools • Can reduce the number of vendors required to meet tooling needs • Minimizes “surprise” tool purchase requests • Enhanced productivity • Users gain access to a complete set of application and database tools • Streamlines (or bypasses) tool discovery, evaluation, acquisition, and license administration • Ease of license management • One license from one vendor for the tool box, allows unlocking of multiple tools as needed • Several licensing options to suit various needs: workstation, network named user, and concurrent • Ease of Deployment • With InstantOn™, rolling out new versions becomes as easy as copying a file • The All-Access server helps users self-provision, provisioning software downloads and license files

15. License & Version Management “Deep Dive”

16. ELC Reporting – License Types

17. License Administration~ Compliance Verification

18. All-Access Server:Single Point of Management for License & Product

19. Server-Based Version Management

20. All-Access Client:Product Dashboard for the End User

21. All-Access Client:Control over Product Versioning

22. Any Questions?