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E-Challenge: Employee or Entrepreneur

E-Challenge: Employee or Entrepreneur. Beth Goldstein Marketing Edge Edge Institute. What We’ll Cover Today. What brought you here Entrepreneur? Employee? What’s Next?. Beth Goldstein. Business Growth Consultant and Founder - Edge Institute Entrepreneurship & Marketing Educator

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E-Challenge: Employee or Entrepreneur

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  1. E-Challenge:Employee or Entrepreneur Beth Goldstein Marketing Edge Edge Institute
  2. What We’ll Cover Today What brought you here Entrepreneur? Employee? What’s Next?
  3. Beth Goldstein Business Growth Consultant and Founder - Edge Institute Entrepreneurship & MarketingEducator Published Author & TrainerSmall Business Growth
  4. About KICKSTART Your Transition
  5. Turn to Your Neighbor
  6. Let’sReverse -Engineer Lucky Breaks
  7. The Survey Says… “Lucky” Business Owners more heavily engagedin key business growth activities
  8. Everybody’s working hard! You must work SMART
  9. Sweat Equity is NOT Enough
  10. Lessons from Lucky By Design You Need a PLAN to Be Successful
  11. Obsolescence is a Constant
  12. The World Has Evolved – Have YOU???
  13. Everybody’s Life Tells a Story
  14. Are You Running in Place?
  15. What’s the Story of YOUR Life? What’s Your Next Chapter Look Like??
  16. Are YOU Ready? Identify Your Strengths Get Real About Your Weaknesses
  17. Are Your Friends & Family? Launches Can Wreak Havoc On Innocent Bystanders
  18. Balance Risks & Rewards
  19. Is There a Market? My Customer? Are YOU
  20. Know Your Competition You’re Probably Not The Only Player In Town In Your Face Competition Opponents You Didn’t See Coming
  21. Customer Discovery is Critical Market Research on a Shoestring Budget Will They Care – Defining Your Value Proposition
  22. Determine Your Business Model What’s Your Revenue Stream?
  23. Begin by Setting SPECIFIC Goals I always wanted to be somebody… I guess I should have been more specific! Lilly Tomlin
  24. Clarity Increases the Odds of Success! Success Rate (PDMA Research)
  25. S.M.A.R.T. Goals Doubling in size every 2-3 years is NOT a SMARTGoal Specific Measurable Actionable Realistic Time-Based
  26. Systems, Rules & Processes Build to Last
  27. What Happens When ItJust Does Not Fit? Plan B
  28. Launch – Measure – Review Measure results and impact Check, recheck and then check one more time Rinse lather repeat Hair washing image?
  29. Are You an Employee
  30. What Percent of What We’ve Covered Will You Remember Tomorrow? 80% 65% 45% 30%
  31. Use It or Lose It - 30% Remembered in 1 Day 70% of Learning is Lost in a Day 90% in a Week Source: Arthur J. Kohn, Ph.D., Fulbright Professor of Cognitive Science
  32. You Need a Plan Begins with ONE SMART Goal Actions Measures of Success Tools Deadline Who’s Responsible
  33. Let’s Keep the Dialogue Going… FREE SmallBiz Growth Newsletter www.m-edge.com OR Text: 22828Subject: marketing Beth Goldstein Marketing Edge beth@m-edge.com508.277.1538 www.m-Edge.com
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