1 / 12

Les Mills Mid-Atlantic

Les Mills Mid-Atlantic. Agency Update Erin Kelly, Chief Operating Officer. LMMA Agency Update. Top 3 Agency Objectives Sales Staffing Building the Les Mills Brand Key Learnings Top 3 Innovations. Top 3 Agency Objectives. Achieve year 1 & year 2 cumulative sales goals by February 1, 2008

ophira
Télécharger la présentation

Les Mills Mid-Atlantic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Les Mills Mid-Atlantic Agency Update Erin Kelly, Chief Operating Officer

  2. LMMA Agency Update • Top 3 Agency Objectives • Sales • Staffing • Building the Les Mills Brand • Key Learnings • Top 3 Innovations

  3. Top 3 Agency Objectives • Achieve year 1 & year 2 cumulative sales goals by February 1, 2008 • Build an effective sales team • Cultivate a service driven operational team

  4. Sales Growth

  5. Sales Growth - Clubs • 33% growth in new clubs from 3/07 • 41% growth in new clubs from 1/07

  6. Sales Growth - Programs • 18% growth in programs since 3/07 • 26% growth in programs since 1/07

  7. Staffing - Sales • Lost 3 Account Managers in the past 6 months • LMMA initiated, based on inadequate performance • Current status - 66% staffed • Sales Director – Erin Kelly • Account Manager – J.-J. Gunning • Hiring 1-2 additional Account Managers

  8. Staffing - Operations • Transitioned Training & Events Coordinator to Director of Operations & Events • Hired Full-Time Training & Assessment Coordinator • Hiring Full-Time Club Coach

  9. Recruitment & Retention Strategies • Hired outside consultant – Karen Woodard • Utilizing job search tools • Improved interview strategies • Support on-going training • Created more full-time opportunities • Promote from within

  10. Building The Les Mills Brand • Increased market share • Acquisition of chains • Support all regional industry events • Quarterlies

  11. Key Learnings • Sales is the economic engine of the business • Largest agency financial drains – quarterlies, music & clothing • New clubs & programs drive the business – not instructors

  12. Top 3 Innovations • Utilizing ‘outside eyes’ to evaluate our business – Karen Woodard • Presenting Les Mills as a business solution • Implemented strategy to break even on quarterly events

More Related