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INNOVATION JAM “Sustainable Business for a Greener Tomorrow”. “If you always do what you always did, you will always get what you always got.” - Albert Einstein . What’s the Innovation Jam all about?. Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVES
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INNOVATION JAM “Sustainable Business for a Greener Tomorrow”
“If you always do what you always did, you will always get what you always got.” - Albert Einstein
What’s the InnovationJamall about? Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVES CREATING outside our comfort zone Testing out IDEAS Having FUN THINKING BIG An innovation is something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society. Examples: Sticky Notes, Pinterest,iPad, Wheel, Penicillin, Paper Money
What’s the Innovation Jam all about? Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVES CREATING outside our comfort zone Testing out IDEAS Having FUN THINKING BIG Event bringing together groups of individuals to work in an accelerated pace to come up with solutions or ideas to a challenge. Ie. To innovate
What’s the Innovation Jam all about? Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVES CREATING outside our comfort zone Testing out IDEAS Having FUN THINKING BIG
What’s the Innovation Jam all about? Letting go of ASSUMPTIONS Looking at the world from DIFFERENT PERSPECTIVES CREATING outside our comfort zone Testing out IDEAS Having FUN THINKING BIG
Greenor SustainableBusiness "A green business, or sustainable business, can generally be defined as one that strives to reduce its negative impact on the local environment, community, society and economy while maintaining a profit."
GreenorSustainableBusiness PEOPLE PLANET PROFIT
GreenorSustainableBusiness Guidelines • It incorporates principles of sustainability into its business decisions. • It supplies environmentally friendly products or services that replaces demand for non-green products and/or services. • It is greener than traditional competition. • It has made an enduring commitment to environmental principles in its business operations.
Greenor SustainableBusiness "A green business, or sustainable business, can generally be defined as one that strives to reduce its negative impact on the local environment, community, society or economy while maintaining a profit."
What to expect today? You are going to get creative You are going to be challenged You are going dig deep You are going to work hard You are going to develop green business ideas You are going to do pitches to an audience An entrepreneurs journey is never easy but they ENJOY every minute of it!
Rules of the Day Don’t judge! (Ideas, others or yourself) Listen –Everyone’s input is valuable Build on Ideas Stay Focused One Conversation at a time No technology unless instructed to be used If you don’t understand something, PLEASE ASK! Have FUN!
ASSUMPTION DUMPTION Sustainable Business 2 Minutes
An assumption is… “…..something taken for granted or accepted as true without proof"
What assumptions do you have about sustainable or green business?
ENVIRONMENTAL CHALLENGE 10 Minutes
What is the environmental challenge you are passionate about?
Air Pollution . GMO . Species Extinction . Energy Use . Waste . Oil Spills . Ship Pollution . Consumerism . Degrading Ozone Layer . Electronic Waste . Logging x. Soil Contamination . Tar Sands . Resource Depletion . Deforestation .Pollution . Pesticides . Over Fishing . Energy Consumption . Acid Rain . Changing Climates . Ocean Dead Zones . Disease . Ecosystem Destruction . Food Safety . Farming . Mining . Fossil Fuel Depletion . Landfills . Over Population . Hunger . Poverty .
The Business Generator 20 Minutes
What business will you create to tackle the environmental challengethat is important to you? • 15 minutes • Use your paper, pens, sticky notes, be visual (that doesn’t mean you have to draw like Picasso) • Quantity: As many ideas as you can come up with • There are no BAD ideas! • Don’t judge ideas INSTEAD build on ideas! • Stay Focused • One Conversation at a time • If you are stuck try using the MindMap • Don’t pick an idea yet, focus on creating new ideas
Pick Your Business 5 Minutes
BREAK 5 minutes
“Don’t be afraid to fail. Be afraid not to try.”
Tips for a GREAT Pitch • Keep it SIMPLE • Hook them early and finish strong! • Don't use jargon • Frame your story • Practice Practice Practice
Tips for a GREAT Pitch • Keep it SIMPLE • HOOK THEM EARLY AND FINISH STRONG! • Don't use jargon • Frame your story • Practice Practice Practice Your audience has to know the core of your business within the first 30 seconds. Don’t leave it to the end. That also means don’t finish on a low note, your pitch has to be tight from beginning to end.
Tips for a GREAT Pitch • Keep it SIMPLE • Hook them early and finish strong! • DON'T USE JARGON • Frame your story • Practice Practice Practice Bring it down to the man on the street. Even if your product is complex, you’ll lose your audience if you use MBA-speak or technobabble.
Tips for a GREAT Pitch • Keep it SIMPLE • Hook them early and finish strong! • Don't use jargon • FRAME YOUR STORY • Practice Practice Practice Tell the story through the problem. It needs to be a story about problems and solutions. You have an environmental challenge that you have selected…..the business is your solutions to this….
Tips for a GREAT Pitch • Keep it SIMPLE • Hook them early and finish strong! • Don't use jargon • Frame your story • Practice Practice Practice
Pitch Perfect 30 Minutes
Create your Pitch! Things to consider... What's your business name? What's the target market? What does the business do, sell or create? How does it tackle the environmental challenge? What's the value proposition of the business?
Create your Pitch! Things to consider... What's your business name? What does the business do, sell or create? How does it tackle the environmental challenge? What's the target market? What's the VALUE PROPOSITION of the business? A value proposition is a promise of value to be delivered. It’s the primary reason a customer should buy from you.
Create your Pitch! • You have 30 minutes to create your pitch! • Ensure that your business has an environmental focus! • Use a visual aid (but no power point) – you will only use • this in the pitch lightning round • Pitches 60-120 seconds (yes that is only 2 minutes MAX) • Pick a Presenter (only one), Visual Aid Holder, and Notetakers • Practice PracticePractice
Create your Pitch! 30 minutes Visual Aid Environmental Focus Pitches 60-120 seconds Pick a Presenter, Visual Aid, and Notetakers Keep it SIMPLE Hook them early and finish strong! Don't use jargon Frame your story Practice Practice Practice Things to consider... What's your business name? What's the target market? What does the business do, sell or create? How does it tackle the environmental challenge? What's the value proposition of the business?
Start! 15 Seconds 30 Seconds 45 Seconds 60 Seconds 75 Seconds 90 Seconds 105 Seconds 120 Seconds Finish!
“Small opportunities are often the beginning of great enterprises.” - Demosthenes