2. 11am: Sue checks Facebook to see where to eat lunch • 31% of consumers say they check retailers Facebook fan pages before going to their store. Almost twice the number from 2009.*** • 6:30am: Sue’s smart phone wakes her up • 34% of 18-34 year olds make Facebook the first thing they do when they wake up* 4pm: Sue is back on Facebook. She will update her status and see what her friends are doing tonight. Remember, Sue will spend on average 5 ½ hours on social networking site per day.^* • 1:30am: Sue wakes up and checks her Facebook. • 21% check Facebook in the middle of the night* Meet Sue • 7:30am: Sue is listening to her favorite Clear Channel Radio Station on her way to work • Clear Channel San Diego Reaches a total of 1,052,800 consumers every morning ** 4:30pm: Sue is getting ready to go home. She logs off iHeart radio, facebook and her twitter account. • Noon: Sue gets back into her car • Clear Channel San Diego Reaches a total of 1,420,500 midday consumers** • Sue has chosen a restaurant based on peer recommendations she found on Facebook • 5pm: Sue heads home from work • Clear Channel San Diego Reaches 1,531,200 consumers when they are at the point of purchase**. What to eat? What should I do tonight? • 8am: Sue logs onto her computer and launches iHeart Radio • Clear Channel San Diego Reachs a total of 358,964 consumers monthly via iHeart Radio** • 2pm: Back at work, back on Facebook • Sue uses Facebook to communicate with her parents and friends • 57% say they talk to people more on facebook than face to face. 124% growth w/ 65+ users.*^ 6:30pm: Sue arrives at home. Sue posts what show she is watching, comments on pictures, plays games, creates an event invitation all on social networking sites. • 9am: Sue Checks her Facebook for the second time today • Nielson says that consumers spend a minimum of 5 ½ hours on social networking sites per day*^ • Oxygen Media & Lightspeed Research Facebook Study, **Oct-Aug 2011 Tapscan Web, *** Chickowski, 2010, BI Baseline 30 Fast Facts on Facebook, #12 • *^ Wauters, “Facebook Average almost 8 New.., Tech Crunch 2011, ^* Chickowski, 2010, BI Baseline 30 Fast Facts on Facebook, #27