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Persuasion

Persuasion. You Tell ‘Em!. Elements of Persuasion. Measured by degree of effect. Never complete failure. Never complete success. Differences Between Informative and Persuasive Speaking. Teach and enlighten No real audience commitment Passive listeners. Advocate change

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Persuasion

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  1. Persuasion You Tell ‘Em!

  2. Elements of Persuasion • Measured by degree of effect Never complete failure Never complete success

  3. Differences Between Informative and Persuasive Speaking • Teach and enlighten • No real audience commitment • Passive listeners • Advocate change • Audience commitment • A constant mental give and take

  4. The Three Types of Persuasive Speeches A Question of Fact • The truth or falsity of an assertion. • May not have an answer, but you can speculate. As I look at my freakishly big foot, I wonder, are megadoses of vitamins beneficial to one’s health?

  5. Will the economy be better or worse next year? How far is it from New York to London? The legal system best represents a question of fact.

  6. Is capital punishment humane? Is abortion morally right or wrong? Would another South Park sequel be morally appropriate for mankind? The Three Types of Persuasive Speeches A Question of Value • Is it morally right or wrong? Is it right? • Based on values, beliefs, attitudes.

  7. “I rock, too! I can argue a policy change.” “I rock! I can make a policy change.” The Three Types of Persuasive Speeches A Question of Policy • Involves a question of fact and value. • Should a specific course of action be taken? • Two levels of argument: A question of policy must show: NEED PLAN PRACTICALITY

  8. The Monroe Motivated Sequence • Attention • Need • Satisfaction • Visualization • Action

  9. The Monroe Motivated Sequence • Attention Step = Replaces the introduction • Need = Replaces the thesis/mapping statement • Satisfaction = Replaces your main points • Visualization = Another main point before your conclusion • Action = Replaces the conclusion

  10. Due to the 6-8 minute timeframe of this speech, you have time for three main points (2 Satisfaction Steps; 1 Visualization Step); or four main points (3 Satisfaction Steps; 1 Visualization Step) • Attention Step: Grab our attention. Tell a story… shock us with statistics or facts. Need Step: Today, I’m going to persuade you… • 1) Satisfaction Step 1: Transition: 2) Satisfaction Step 2: Transition: 3) Satisfaction Step 3: Transition: 4) Visualization Step: III. Action = Replaces the conclusion. Calls us to act on the Need Step.

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