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Understanding Alcohol Issues in Santa Barbara: Distribution, Impact, and Community Awareness

This research explores the distribution of alcohol consumers in Santa Barbara County and the social activities associated with alcohol. Focusing on the launched "Keys Away From Kegs" campaign, we aim to increase safety and awareness around alcohol-related issues. Our methodology includes mapping alcohol distributors, incidents like DUIs and public intoxication, and demographic factors. By correlating alcohol-related problems with store locations and community demographics, we anticipate insights primarily highlighting Isla Vista and Downtown Santa Barbara as focal areas for intervention.

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Understanding Alcohol Issues in Santa Barbara: Distribution, Impact, and Community Awareness

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  1. Alcohol Issues in Santa Barbara By Adam Eversole Annie Huynh Jennifer Taylor

  2. Motivation • Understanding distribution of alcohol consumers. • It is something that applies to everyone in some form or another • After some research we found that the county has launched a program called the keys away from kegs campaign so hopefully we will be able to show where to concentrate efforts. • Increase safety and awareness regarding alcohol related issues.

  3. Objective • Finding a correlation between store (environment) and social activities of alcohol. • Understand alcohol activities related to social environment. • Post our findings.

  4. Methods • Map distributors of alcoholic beverages. • Map incidents including DUI, MIP, Drunk in Public, BUI, open container, consuming in public and alcohol in vehicles. • Map demographics such as land value, race, age, renters vs. owners, single people vs. family.

  5. Methods Continued • Kernel incidences to find areas that have the most alcohol related problems and compare that to where stores are located and their surrounding demographics. • Conduct a least cost analysis.

  6. Data Sources • Police Departments (UCSB, CHP, IV Patrol and Santa Barbara) • California ABC (Alcoholic Beverage Control) • Census data • Street network

  7. Anticipated problems • What the volume of alcohol is sold at stores. • Overcoming access issues. • Understanding how checkpoints skew the data. • Dealing with the vagueness of police data.

  8. Likely Results • Concentration of alcohol will most likely be in Isla Vista and Downtown Santa Barbara. Alcohol abuse incidents are mostly going to be done in areas where single, young, poor, renters are located.

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