The concept of news remains elusive, with no universally accepted definition. Drawing from Justice Potter Stewart's famous quote, "I know it when I see it," this discussion emphasizes the subjective nature of news. Factors like impact, immediacy, proximity, and conflict shape what is deemed important across different media outlets. Through various examples, including an incident involving an elderly driver, we explore how audience perception influences newsworthiness. Ultimately, understanding your audience is crucial in ensuring that compelling stories receive the attention they deserve.
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What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964
What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964 • In every newsroom and website, people are constantly deciding what is news: “the ability to determine which stories are most interesting and important to readers.”
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton?
So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton? What if the driver is a six-year old boy?
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy,
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity,
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence,
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty,
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict
What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict and emotions
