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Bret and Haley report

Bret and Haley report

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Bret and Haley report

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  1. Bret and Haley report

  2. How do the LAF ‘pen drivers/Pavement prowlers’stack up?

  3. What is news?

  4. What is news? • No one agreed upon definition

  5. What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964

  6. What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964 • In every newsroom and website, people are constantly deciding what is news: “the ability to determine which stories are most interesting and important to readers.”

  7. What is news: Inside Reporting

  8. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper

  9. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day

  10. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune?

  11. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news?

  12. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times?

  13. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station?

  14. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report?

  15. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton?

  16. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton? What if the driver is a six-year old boy?

  17. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact

  18. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy,

  19. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity,

  20. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence,

  21. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty,

  22. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict

  23. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict and emotions

  24. “If you don’t have the goods, nobody’s going to look. That’s never going to change.”

  25. Journalism pros: part III

  26. TTS v IR • Impact Impact • Conflict Conflict • Novelty Novelty • Prominence Prominence • Proximity Proximity • Timeliness Immediacy Emotions

  27. Ican never prepare pancakes in England

  28. Two points to consider • News is not all ‘life and death’

  29. Two points to consider • News is not all ‘life and death’ • News is more than a collection of facts

  30. “The University of Florida defeated Toledo University on Saturday by a score of 24-6 in a football game played in Gainesville.”

  31. Let ‘er rip!!!!!!!!!!!!!