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Twitter and Web 2.0 in Government

Twitter and Web 2.0 in Government. City of Brisbane Caroline Cheng, PIO November 4, 2009. Genesis of the City’s Blog. A Two-Year Communications Policy was developed in 2006 Intended to act as a road map for achieving the City’s communication goals

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Twitter and Web 2.0 in Government

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  1. Twitter and Web 2.0 in Government City of Brisbane Caroline Cheng, PIO November 4, 2009

  2. Genesis of the City’s Blog • A Two-Year Communications Policy was developed in 2006 • Intended to act as a road map for achieving the City’s communication goals • An evolving document, designed to change as circumstances/external trends change and goals are achieved • Feedback from a community survey and staff interviews was used to draft the action plan

  3. Survey Said… • The Community members wanted: • To see more easily accessible information about what was happening in the neighborhoods (55%) • More specific information about current projects and programs (28%) • Brevity – for staff to be as concise as possible, making things plain and avoiding any political jargon • A forum for individuals to post their thoughts, with the thinking it could help clarify confusing issues and provide a direct means to answer questions

  4. Communication Policy: Action Plan • One of the items was to take advantage of new (free) technology to benefit the community’s access to their local government by developing a blog site for the City • Topics for the upcoming quarter were mapped out • Important that new posts would be added every week so people would see it as a means for timely information from the City

  5. Entering the Blogosphere: Our First Post

  6. To Blog or Not to Blog • More controversial issues i.e. Baylands • Upcoming community workshops taking place (Speaker Series) • Status of structural improvements, installations (photo journalism!) • Community Events – but where to draw the line?

  7. How’s the Blog’s Readership? • Weekly reports from statcounter.com • Average about 140 hits per week

  8. What’s the Blog’s Taught Us • People love to see themselves in print! • It will take time for people to see it as a credible source of information – no matter how much you promise it will be…but keep at it • You can tell a powerful story through it, which leaves an impression

  9. Thank you! Caroline Cheng ccheng@ci.brisbane.ca.us (415) 508-2157 Recommended reading: “Groundswell” by Charlene Li and Josh Bernoff

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