1 / 24

Promoting "Friendly Food" in Institutional Kitchens for Better Health and Environment

The Friendly Kitchens Alliance was established to advocate for the use of ‘friendly food’ across restaurants and institutional kitchens, emphasizing animal-friendly, environmentally sustainable, and health-conscious options. Launched in 2008, the campaign promotes delicious, regional, organic, and fresh dishes in care facilities like hospitals and nursing homes, where food quality is often lacking. With a focus on combating malnutrition among the elderly and enhancing mealtime enjoyment, the initiative encourages collaboration with regional producers to improve food quality and accessibility in care settings across the Netherlands.

osmond
Télécharger la présentation

Promoting "Friendly Food" in Institutional Kitchens for Better Health and Environment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introducing:The Friendly Kitchens Alliance

  2. Set up to... Promote the use of ‘ friendly food’ in: • Restaurants • Institutional Kitchens

  3. Friendly food..??! • Animal friendly produced • Friendly for the environment And so... • Friendly for us!

  4. 2008:the birth of a new campaign! Delicious Dishes Promoting better – regional, organic, fresh and ‘ friendly’(!) - food in institutionalkitchens

  5. How it all started... • 2007: The Netherlands celebrated their first ‘ National Week of Taste’ An ‘ode’ to ‘ friendly food’ from Dutch origine.

  6. Placemat De Mooie Maaltijd 2011

  7. Keyvalues(Good Taste Manifest): • Regional • Seasonal • Artisanal • Sustainable • Animalfriendly • Fair

  8. Delicious Dishes aims at: • Hospitals • Care and Nursing Homes • ‘ Meals on wheels’ In short: Better quality food for elderly and sick people, who are dependant on others to provide them with meals.

  9. Why this campaign..? Food in hospitals and care homes too often: • Boring, bad or no taste at all • Badly presented • Served without... care!

  10. Malnutrition • 20 - 25% of elderlypeople in care homes and nursing homes • 15 - 25 % of elderlypeoplereceiving care (and meals) at home • 25 - 40% of elderlypeople in hospitals

  11. The Netherlands are ageing fast... • 2010: Over 2,6 milion over 65 (15,6% of the totalpopulation) • 2011 top year in the ageing proces: 120.000 newpensioners. • 2040: 25,6% of the population is 65+: 4.6 milionpeople

  12. Delicious Dishes... Placing food back in the heartofgood care!

  13. Remedy / recipy: • Malnutrition • Enjoyment around mealtime • Sustainablefood • Regional Economy

  14. Interesting market for regional producers • Everyday 1 milion mensen are to bereached in hospitals and care homes with ‘food & beverage’

  15. Hospital supporting regional economy

  16. Thresholds • Supply • Quality • Prejudice • No demand

  17. And… • Price… Prejudice: regional/organic = expensive!

  18. Chicken & Egg

  19. Needed: ‘guaranteed’ demand /turnover

  20. Solutions • Cooperationwith a cooperation of small(er) and regional producers • Chooseseasonalproducts • Shorten the chainwherepossible • Clevercooperationbetween big and smallcompanies.

  21. Fresh, seasonal, regional

  22. Prepared artisanally and with care! …

  23. Enjoyed in a nice ambiance!

  24. Kortom: voldoende denkvoer om nog eens op te kauwen!

More Related