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Internet Basics

Internet Basics Jim Burton, Ph.D. Marketing & Real Estate College of Business Overview Internet User Profile Definitions Web Site Goals Web Site Content Some Real Estate Sites Web Site Appearance Web Site Organization Getting Found Internet Advertising Definitions

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Internet Basics

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  1. Internet Basics Jim Burton, Ph.D. Marketing & Real Estate College of Business

  2. Overview • Internet User Profile • Definitions • Web Site Goals • Web Site Content • Some Real Estate Sites • Web Site Appearance • Web Site Organization • Getting Found • Internet Advertising

  3. Definitions • Animated .gif – moving graphic • cgi form – fill in the blanks • Community Site – City or county site • .gif – compression for photos/graphics • Home page – main page of web site • Host – server computer for storing web sites • .htm – hypertext markup language (.html)

  4. Definitions Cont’d • .jpg – photo file • Link – link to other web pages • Position – market segment • Server – host computer • UMPS – unique marketing position statement • URL – Universal Resource Locator • Web Page – web site page • Web Site – group of web pages

  5. Web Site Goals • Market position checklist • Define Target audience • Define Internet marketing Goals • Design web site to meet the audience & goals • Appealing & unique

  6. Web Site Content • Position Statement • Content supports position • Inform & educate • Entertaining & helpful • Directed at target audience • Encourage repeat visits • Real estate content

  7. Some Real Estate Sites • www.realtor.com • www.homeadvisor.msn.com • www.fanniemae.com • www.e-loan.com • www.searchastate.com • http//usacitylink.com • www.infospaceinc.com • www.4cities.com

  8. Web Site Appearance • Look & Feel! • Reflect your market • Distinctive • Consistent page to page • Clear & Easy to Use • Colorful & photos • Sound & Music

  9. Web Site Organization • Simple Home Page • Easy & Clear Links • Clear Goals for each link • Help FAQS • Customer Service email and/or phone • Readable Print

  10. Getting Found: Portals, Search Engines & Directories • Portal – a gateway or link • Search Engines –register or sends spider to find keywords • Test search engines regularly • Directories – index of links, Yahoo • Hit Counters • Cookies • Search Position

  11. Internet Advertising • Community Information Sites • Enhanced Listings • Banner, Block & Title Ads • Reciprocal Links & Banner Exchanges • Bridge Page – link to your site • Free vs. Costs

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