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L.L. Bean - Land’s End

L.L. Bean - Land’s End. Group 4. L.L. Bean. Purpose of the site?. Sell L.L. Bean products direct to customer. Provide product information Provide customer support. Branding message. Brand image is clearly conveyed. Image built on tradition, quality, and customer service. .

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L.L. Bean - Land’s End

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  1. L.L. Bean - Land’s End Group 4

  2. L.L. Bean

  3. Purpose of the site? • Sell L.L. Bean products direct to customer. • Provide product information • Provide customer support

  4. Branding message • Brand image is clearly conveyed. • Image built on tradition, quality, and customer service.

  5. Intended Audience • People who are active outdoors. • People who travel. • Campers, fishers, hunters, explorers, kayakers, etc.

  6. Customer Solutions • L.L. Bean provides extensive customer service. • Direct to business sales. • Tools to locate campsites and outdoor activities.

  7. Revenue models • Direct sales to customers generate revenue. • Credit line which includes incentives for cardholders.

  8. Marketing relationships • Marketing relationships with others brands exist outside of clothing channels and includes products L.L. Bean lacks the resources to produce themselves. • Hunting, Fishing, and Camping sections carry brands such as Buck and Gerber knives. • Garmin GPS • Nikon & Bushnell binoculars

  9. Features & Functionality • Many search and navigation tools • Product demonstrations • Park locator • Store locator • Customer service live chat and call center options.

  10. Site design • Clean, easy to navigate. • Displays many products at once without being cluttered.

  11. Social Media • L.L. Bean maintains accounts on social networks. • Facebook • Twitter • Youtube

  12. International presence • L.L. Bean has expanded into Japan and Taiwan in recent years and intends to continue international expansion.

  13. SWOT Diagram

  14. Lands’ End

  15. usability • Lands’ End website is clean and easy to use. • Navigation is simple, but lacks some options found on L.L. Bean.

  16. Strategy • Appeals to customers seeking more fashionable casualwear. • Home furnishings pursue a different market.

  17. Assortment differences • No outdoor equipment. • Home furnishings department. • School uniform line.

  18. Feature difference • No product video • Shipping fees • Fewer navigation options than L.L. Bean. • Flexible return policy.

  19. Conclusion L.L. Bean Lands’ End Higher fashion casualwear. Furnishings department. Smaller product selection. Competing returns policy. • Focused on durable apparel for outdoor use. • Most products produced in house. • Camping, hunting, and fishing products. • Dedicated to customer service.

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