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Join Mog the Martian on exciting adventures to teach key stage 1 math through interactive and engaging content. Research shows parents lack confidence in helping with school work, and it's crucial to make math relatable and visual for kids. Our innovative approach ensures children interact with math concepts they can connect to, making learning enjoyable. Teachers struggle to engage young learners in math due to its perceived dry nature. Our series aims to change this perception by presenting math in a fun and adventurous way, fostering a love for numbers early on. The single-minded proposition is that Mog the Martian introduces math to kids through global adventures. With a media mix including CBeebies, BBC, podcasts, and online platforms, we aim to reach our target audience of children aged 5 and their parents. Let's make learning math an exciting journey with Mog the Martian!
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N Scalino TV Producer R Mayner Head Writer R Miling Lead Editor P O’Sullivan Series Producer 8 L McIntyre Radio Producer B Gosh Series Director C Matziol Creative Director
Research Secondary Nick to send quote 1 in 8 parents lacks confidence in helping their child with school work. (DSCF 2008) Primary Important that learning maths is not always about getting them to write something down but getting them to interact with it with things they can relate to. (Ie counting things they know) Any ideas have to be visual & interactive. Some overarching theme (or day), helps engage this age group. Maths can be seen as dry in the classrooms – teachers appear to make extra effort to engage
. Teachers believe maths is a difficult subject to teach to key stage one children as it is considered a dry subject. Insight: Single minded proposition: Mog the Martian introduces key stage 1 maths through his fun filled adventures to the different nations of the world.
Proposed Media Mix Cbeebies Website BBC 7 / Podcast
Target Audience TOM – 5 years Mary (Parent)