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Online video workshop Damien Maher, MD Newcast

Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes. About Newcast. Website video production. Company promos. Home page welcome. CEO updates. Product reviews. Customer testimonials. Explainers. About Newcast. V ideo production studio design & video training.

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Online video workshop Damien Maher, MD Newcast

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  1. Online video workshopDamien Maher, MD Newcast

  2. Online video workshop: outcomes

  3. About Newcast Website video production Company promos Home page welcome CEO updates Product reviews Customer testimonials Explainers

  4. About Newcast Video production studio design & video training

  5. The Stats

  6. Rapid Growth in Online Video • Online video is the fastest growing segment of internet usage • Online video will account for 91% of global consumer internet traffic by 2014 • The global online video audience is now greater than 1 billion • 89 million people in the US watch 1.2 billion videos every day

  7. Video consumption 52% of consumerssay watching a video on a product makes them more confident with a purchase decision. Cisco predicts that in the year 2014,video will be 90% of all consumer traffic. YouTube is the 2nd largest search engine after Google. Video on YouTube increases your SEO by 50% Posting videos on social media sites enables a global audience to find your business. Video is a rich, dynamic and engaging medium which makesyour website look professional.

  8. The end of TV? Broadcast TV vs. Online Video

  9. Mobile devices are accelerating video uptake

  10. How does video work?

  11. Video is data

  12. Todays video standard

  13. Understanding Codecs

  14. HD Video screen sizes

  15. How does online video work?

  16. Understanding compression for upload & download

  17. Video over… Copper Fibre Must compress video Slow download/upload speeds Unstable network Competing with other services Full HD 1080 Fast download/upload speeds Stable network Bandwidth for all!

  18. How can your business can use video?

  19. 5 reasons why business should use video Video Can Be Syndicated (shared) and increase your online presence Video Establishes Your Personality Video Differentiates You From The Competition A Picture IS Worth A Thousand Words Video Works Better On Mobile Devices Than Text

  20. What stops businesses making video? Tech—slow upload/download speeds Time poor– how many hours/days does it take to produce content? Expensive production costs—$$$? Misunderstanding of video content—what do customers want to see? Lack of expertise—how do I get it out there? Accessibility—does my video play on all devices and browsers?

  21. Getting started Video ideas Watching competitors Establish marketing use THEN DIY or find a pro? Where to start? Resources

  22. Go pro or DYI? DIY Going Pro What you need to do? What are the costs? Online resources What are the costs? What do I get? Apples and apples—shop around

  23. Video examples from DIY to Pro

  24. DIY—what you will need

  25. Video tips Use a tripod Think about sound Produce creative shots Avoid panning and zooming Use the sun when outdoors Use lighting when possible Compose creative interviews Add a background Keep it simple Keep it short

  26. Good video versus bad video GOOD QUALITY PRODUCTION - steady camera, adequate lighting and clear sound. Good KEEP IT BRIEF- Watching video on a computer requires more concentration. Video should around 1:30, the same as a TV news story Brief LEAVE IT TO THE PROS-Keep it simple, don't try and be something your not BAD VIRAL-so bad its good WHOA! OR 30 million views in 6 days

  27. Video campaign Examples

  28. Where to start? Video ideas About Us—put a face to a name Products—show what you offer and how it works Reviews—preview services for others How to’s—people love to learn! FAQs—answer these personally Testimonials—people trust others Peer interviews—ask for others opinion Case studies—your products and services in action Events—film your event Virtual tours—let people inside your business

  29. Creating steps for the customer journey

  30. Awareness: create conversations Create content that people talk about: try to entertain and involve

  31. Consideration: help clients to understand Trustworthy source: Be sure your videos are helpful and never biased

  32. Preference: Client testimonials Testimonials: customers and clients tend to trust testimonials like they would advice from family and friends.

  33. Purchase: helping the buyer to buy • Over the line: • Show buyers what your product does

  34. Loyalty: connect with your clients • Brand ambassadors: • Give clients a reason to come back, talk to them!

  35. More information Online search Ebooks Tutorials Courses

  36. Contacting Damien @ Newcast www.newcast.com.au damien@newcast.com.au @newcaststudios 0429839991

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