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Strategic Analysis and Investment Recommendation Report

This comprehensive report delves into financial statement analysis and competitive assessment of Rogers Communications Inc. and Telus Corporation, emphasizing sustainable financial practices validated by GAAP methods. It also includes market segmentation, product offerings, and other strategic elements for a well-reasoned investment recommendation.

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Strategic Analysis and Investment Recommendation Report

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Presentation Transcript

  1. Term ProjectA. Objective • Financial statement analysis • Competitive analysis • Making a reasoned investment recommendation

  2. 2. Term ProjectB. Scope • Background - History, activities, competitors, current environment • Industry • Rogers Communications Inc. • Telus Corporation • Financial Analysis – sustainability • GAAP methods validation • Financial data; IS, BS, CF, ratios (relevant) • Analysis • Conclusion

  3. 2. Term ProjectB. Scope • Competitive analysis – future growth • Market segmentation, customer base • Product offering – diversified • Product delivery – capability, logistics, technology • Other relevant elements – cyclical activities, environment, regulations • Conclusion • Recommendation

  4. 2. Term ProjectC. format • 12 pages (double space; 12 font) • Appendices • Financial analysis; ratios, common size • SWOT analysis

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