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Media Kit

Media Kit. “good food brings people together” Masala TV is the most viewed channel among the Pakistani audiences. Masala TV has the distinction of being Pakistan's First 24/7 Food channel and has been the consistent market leader. www.Masala.TV. Website Statistics.

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Media Kit

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  1. Media Kit

  2. “good food brings people together” Masala TV is the most viewed channel amongthe Pakistani audiences. Masala TV has the distinction of being Pakistan's First 24/7 Food channel and has been the consistent market leader.

  3. www.Masala.TV

  4. Website Statistics • Unique Visitors: 59,700 • Avg. time: 6min 2s • 56% New visits • 14% from USA • Visits: 97,000 • Pages/Visit: 4.47 • Pageviews: 433,000 • 39% visits from Pakistan Avg. monthly statistics based on Google Analytics data from 1st Jan’ 12 to 9th Fen’12

  5. Facebook InsightsFacebook.com/MasalaTV • 54% website traffic from Facebook • 121,000page likes • 76% fans from Pakistan • 7.5 million friends of fans • 75% female fans • 66,700 weekly reach • 6,200 weekly active members • - 500+ daily page likes Avg. weekly statistics based on Facebook Insights data from Jan-Feb 2012

  6. YouTube StatisticsYouTube.com/masala • 991,000+ video views • 1180+ uploaded videos • 1200+channel subscribers

  7. “People who are passionate about food also tend to be passionate about their family, their friends, travel, and other cultures, because food connects them to those other passions in their life”

  8. Targeting and Tracking Result oriented and user-focused campaigns with specific targeting and tracking options • Target your audience by campaigns based on • Country, Cities* • Month, Week, Days • Track your campaigns with exact statistics of • Number of expressions of your ad • Number of clicks on your ad

  9. Ad Types • Text Ads • All Ad placements • Ad title 25 characters max • Description lines 35 characters max • Image Ads • All Ad placements • 50 KB max file size • .GIF, .JPG, .PNG for static • .GIF, Flash for animated • 30 sec animation max Ads are in accordancewithIABand Google Adsguidelines

  10. Ad Types • Video Ads • Click-to-play • Placement: 300x250 ; • 75 MB max video size • AVI, ASF, MP4, MPEG • 4 minute video max • Rich Media Ads • Placements: 728x90 ; 300x250 ; 160x600 • With and without video • In-page, Expandable, Pop-up, Floating, Between-the-page units • IAB format guidelines Ads are in accordancewithIABand Google Adsguidelines

  11. Website Tariff Plan

  12. Website Tariff Plan

  13. Facebook Advertising • Brands can advertise as image ads below facebook page display picture @PKR 100,000 per month

  14. YouTube Advertising • Branding through out the channel with top banner, side box and brand background theme@ PKR 200,000 per month

  15. For further details and Information contact Advertise@PublishRR.com

  16. Add Some Masala To Your Life

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