Media Kit

1. BEYOND SINDH BEYOND SINDH MAGAZINE Beyond Sindh Media Kit 2009 Media Kit The lifestyle magazine for Today's South Asians

2. WELCOME WELCOME TO BEYOND SINDH MAGAZINE The lifestyle magazine for Today's South Asians living across the world. is the new indispensable guide- from culture & arts to travel & leisure BEYOND SINDH MAGAZINE Welcome to Beyond Sindh Magazine

3. BEYOND SINDH BEYOND SINDH MAGAZINE MAGAZINE Health Community Culture Spirituality News Arts Wining Fashion Dining Style Travel Profiles Personalities Leisure CONTENT MIX CONTENT MIX In every issue of we offer readers the best in: Welcome to Beyond Sindh Magazine

4. BEYOND SINDH MAGAZINE PRINT Beyond Sindh’s quarterly magazine covers the best in spirituality, cultural knowledge, and many other issues. Beyond Sindh brings original insight and editing reflecting the voices of a new generation of Sindhi’s and South Asians as a whole DIRECT & INTERACTIVE MARKETING Through online print edition, progressive e-mail marketing, Beyond Sindh engages its readers interactively every quarter. And through these relationships, Beyond Sindh is constantly building a database of influential South Asians from around the world. EVENT MARKETING With partnerships amongst numerous South Asian communities and organizations, Beyond Sindh is able to create integral marketing opportunities to reach, as well as, interact with the growing South Asian Market. MARKET PLACE MARKET PLACE engages its readers through: Welcome to Beyond Sindh Magazine

5. BEYOND SINDH MAGAZINE AGE EDUCATION GENDER 18-49 years old 82% 25-34 years old 39% 35-44 years old 32% Secondary School 56% College 12% Graduate 32% Male 38% Female 62% HOUSEHOLD INCOME [HKD] CAREER BACKGROUND GEOGRAPHY Under $50,000 36% Over $50,000 19% Over $80,000 45% Entrepreneurial 62% Managerial 13% Other 25% Urban 71% Suburban 18% Rural 11% MARKET RESEARCH MARKET RESEARCH Reader Profile captures all groups and ages to educate them into the Sindhi Culture. Beyond Sindh Magazine 2009

6. TRAVEL Travel internationally for business or pleasure Took an airline trip in the last 12 months Traveled to South Asia in the last 12 months Travel by Business or Premium Economy Stayed in a hotel in the last 12 months Stayed in 4 or 5 star hotel accommodations PROFESSION Managerial Owner/ President/ Partner/ Chairman Involved in Entrepreneurial Business Board of Directors/ Advisors/ Council LUXURY BUYS Designer Clothes Electronics Jewelry Luxury Cars Accessories Computers Beauty Products Cellular Phones FOOD & LIFESTYLE Dine at restaurants regularly (3 + times a week) Practice Exercise (Yoga, Pilates, Gym) Had some Form of Spa treatment in the last 12 months Enjoys going to the movies Spends Friday or Saturday night out Spends LOTS of money! MARKET RESEARCH MARKET RESEARCH Reader Behaviour Welcome to Beyond Sindh Magazine

7. CALENDAR CALENDAR Editorial Calendar Welcome to Beyond Sindh Magazine

8. Page Full Page 1/2 Page 1/3 Page 1/4 Page Card space box Inside front cover Back cover Inside back cover Center spread [2 pages] Page 1 COLOR HKD3,500.00 HKD2,700.00 N/A N/A N/A HKD5,800.00 HKD8,000.00 HKD5,250.00 HKD8,000.00 HKD4,000 each HKD5,800.00 B/W HKD2,700.00 HKD1,700.00 HKD1,000.00 HKD850.00 HKD500.00 HKD4,600.00 N/A HKD4,400.00 HKD6,400.00 HKD3,200 each HKD4,600.00 Advertising Information & Rates THE RATES STATED ABOVE ARE FOR SINGLE INTERTION PER QUARTERLY ISSUE ONLY ADVERTISING RATES & INFO ADVERTISING RATES & INFO DIMENSION Publication Trim Size: 8.25” x 11” Printing Process: CMYK Binding Method: Perfect BLEED SIZES Full page: 11” x 8.25” + 5mm/side Full page spread: 18.25” x 11.75” + 5mm/side ½ page spread: 18.25” x 5.562” + 5mm/ side NON-BLEED SIZES Full Page: 11” x 8.25” 1/2 page horizontal: 5” x 7.25” 1/2 page vertical: 10” x 3.6” 1/3 page vertical: 10” x 2.125” 1/4 page horizontal: 2.5” x 7.25” 1/4 page vertical: 3.25” x 4.25” 1/5 page strip: 2” x 7.25” Card space box: 2.5” x 3.5” Inside front cover: 11” x 8.25” Back cover: 11” x 8.25” Inside back cover: 11” x 8.25 Welcome to Beyond Sindh Magazine PAGE SPREAD KEYS

9. BEYOND SINDH MAGAZINE enters its 6th year of publishing in Hong Kong • Readers per copy: 7 • Rate base: 500 average circulation • Readership: 3,500 • Frequency: 4 issues per year • Single- copy price: US$8.00/ HKD60.00 ADVERTISING RATES & INFO ADVERTISING RATES & INFO Circulation & Distribution Current distribution of Beyond Sindh magazine is growing with daily new subscriptions through the Beyond Sindh website and at the Cheti Chand Mela held every year in Hong Kong Global distribution base includes: Hong Kong, India, N. America, Caribbean, Spain, United Kingdom, China, Taiwan, Thailand, Japan, Singapore, France, Panama, Ghana, Nigeria, Belize, Canada, Poland and Malta. Welcome to Beyond Sindh Magazine Future distribution to include: Dymocks, Bookazine, Newslink (available at Terminal 1 of HK Int’l Airport), Dynasty Books, Crown Books (available at Terminal 1 of HK Int’l Airport), as well as other major bookstores around the world.

10. TERMS & CONDITIONS TERMS & CONDITIONS PROOFS Digital materials must be accompanied by a small size hard copy colour proof. Beyond Sindh will not be responsible for the colour or accurate of digital adverts without a colour proof. NOTE Digital files that do not conform to Beyond Sindh specifications (incorrect size, missing fonts or graphics, colours not specified as CMYK) will incur file fix charges at the current production rates. FILM Negative right reading emulsion down (NNRED), 133- line screen. Maximum combined density should not exceed 300%. 4C film must be in composite form, with accurate registration marks, crop marks and process colours clearly indicated as C, M, Y, or K on each layer of film. Submissions must include a proof pulled directly from your film separations; please supply an exact match print on publisher grade paper. This proof is the only reference the press can use from making colour matches and adjustments. If you make changes to your film, please submit the new film with a match print pulled from the new film. Beyond Sindh does not accept Pantone colours. For B/W ads please include a laser print of the film. PLEASE SEND ALL MATERIALS TO: BEYOND SINDH MAGAZINE RM 4A, HART HOUSE, 12-14 HART AVE T.S.T, KOWLOON, HONG KONG SAR OR VIA E-MAIL TO: bsm.advertising@gmail.com Material Specifications GENERAL Digital files are preferred. All ads received on film will be converted to digital format and will incur changes at current production rates DIGITAL File Formats: PDF Files. Photoshop (.jpeg) or Illustrator (.ai) are preferred. The digital file must be 100% of one of the Beyond Sindh advertising file sizes, as mentioned in the “Rate Card”. COLOURS All images and colours must be specified in CMYK process colours, grey scale or bitmap. Please do not specify Pantone of custom links or leave graphics in RGB colour space. GRAPHICS All linked graphics must be included with the digital file. Please scale the original graphics so that they are sized at 100% in the digital layout. Resolution must be at 300dpi for CMYK and gray scale must be at 1200dpi for line art. FONTS All fonts (printer and screen fonts) must be included with the digital file. For bold face, italic and other styles, always use real stylized fonts from the font menu. For example: If you want Times New Roman, choose that font from the font menu. DISKS USB hard drive and CD Welcome to Beyond Sindh Magazine

11. TERMS & CONDITIONS TERMS & CONDITIONS • 8. The publisher is not liable for delays in the delivering and/or non-delivery in the even of an act of God, natural disaster, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes (legal or illegal), labor or materials shortage, transportation interruption of any kind, work slow down or any condition beyond the control of the publisher affection the production of delivery in any manner. • Publisher shall have the right to hold advertiser and/or advertising agency jointly and severally liable for such monies due and payable to publisher for the advertising which advertiser or its agent ordered and which adverting was liable. • Publisher shall not be liable for any costs of damages if for any reason it fails to publish an advertisement. Publisher’s liability for any error will not exceed the cost of the space occupied by the error. • No conditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. • Publisher will not be bound by the condition printed or appearing on order blanks or copy instructions in conflict with provision of the rate card. • In the event that many amounts due publisher under this agreement are not paid in accordance with proscribed payment terms (net thirty (30) days) publisher reserves the right to charge interest for delayed payment of 1.5% per month or the maximum legal rate of interest allowed the law for all invoices past due in excess of thirty days. • This agreement shall be government and construed in accordance with the laws of Hong Kong. In the event of the failure or payment of monies owed to publisher, publisher shall proceed with legal action. Costs incurred by published shall be 20% of the unpaid invoiced and any other court costs. Terms & Conditions • As used in this section entitled “Terms & Conditions” use of the term “publisher” shall refer to Kenash Publishers, Hong Kong. • All insertion orders are accepted SUBJECT to provisions of our current rate cards. Rates are subject to change upon notice from the publisher. • Advertisements are acceptation upon the representation of the advertisers and their agencies have the right to publish the contents thereof. The publisher is hereby indemnified from any and all claims related to the advertisement. • All contents of advertisements are subject to the publisher’s approval. The publisher reserves the right to reject or cancel any advert, insertion order, space reservation or position commitment at any time without cause. The publisher reserves the right to insert the word “advertisement” above or below any copy. • Advertisements not received by the final closing date will not be entitled the privilege of an “OK” or revision by the advertiser or its agency. • Cancellation or charges in orders may not be made by the advertiser or its agency after the reservation closing date. • Positioning of advertisement is at the discretion of the publisher, except where a request for a specific preferred position is acknowledged by the publisher in writing. Welcome to Beyond Sindh Magazine