1. the study of standards of conduct and moral judgment; moral philosophy2. the system or code of morals of a particular person, religion, group, profession, etc. Ethics
Freedom of the Press has been crucial in facilitating the political discourse and education necessary for the maintenance of democracy.(Code of Ethics)
Activity: Choose five ethical practices from the SPJ Code of Ethics handout that are most important in maintaining the media’s role in democracy
Cook’s Top 5 • #5 – Balance a criminal suspects fair trial rights with the public’s right to be informed • #4 – Be judicious about naming criminal suspects before the formal filing of charges • #3 – give voice to the voiceless; official and unofficial sources of information can be equally valid
Cook’s Top 5 • #2 – Tell the story of the diversity and magnitude of the human experience boldly, even when it is unpopular to do so. • #1 – Support the open exchange of views, even views they find repugnant.
MediaThe 4th branch of government?Is the media actually the one who sets the agenda?
Multiple reasons lie behind the lack of real investigative journalism today and the plethora of simplistic, eye-catching stories. $$$ and Media Conglomerates (more on conglomerates later)
Did the shift from issues to character result from the shift to television from newspapers?
Freedom of the Press has been crucial in facilitating the political discourse and education necessary for the maintenance of democracy. Does the press meet its obligation to provide objective, issue-based coverage or does the media tend to focus on the trivial and sensational??
This is not rocket science, simply be aware of “slants” or “bias” in the news. It may be obvious, it may be very subtle, but it’s almost always there.
Andre Agassi beat his opponent soundly in straight sets. It was also six-love, six-love for America’s sweetheart, Serena Williams
Hillary spoke at the National Convention on Friday. Her chat was followed by an address by Senator Joe Lieberman.
The Navy’s mission team included four aviators from Miramar and one female aviator from the Naval Air Station.
Young woman, 22, was bound and raped repeatedly for 10 days.(One station reported she was a prostitute and went to his house for “business”, the other station never mentioned it)
Lively/Heated Threaten/Warn Riot/Demonstration Plan/Scheme Aggressive/Assertive Explained/Insisted Lecture/Speech Bold/Shrill Integrity/Stubbornness Agenda/Platform
The spreading of ideas, information, and rumors for the purpose of helping or hurting an institution, a cause, or a person Propaganda
Propaganda Propaganda is amoral
Propaganda Many techniques are not only used in marketing, but in politics as well.
Generally divided into three main categories: • White Propaganda: acknowledged sources and aimed at a sympathetic audience • Grey Propaganda: anonymous quotes “Some Say” “Our Sources indicate…” • Black Propaganda: pretends to be from a source it really is not and is aimed at an enemy audience
Who regulates all of this? Propaganda The Federal Trade Commission (FTC) regulates advertising. Their role is consumer protection (more on them in CH 13)
The IPA An organization composed of social scientists, opinion leaders, historians, educators, and journalists. “To teach people how to think rather than what to think.”
Criticisms of the IPA • Some argue that the IPA's approach is too simplistic because many messages fall into more than one category. • They do not discuss the credibility of the propagandist. • HOWEVER…Few argue with the IPA's basic goal of promoting critical thought among citizens.
Institute for Propaganda Analysis(IPA) Created the ABC’s of Propaganda:7 of the basic techniques very much used and discussed today
#1 Name-Calling John Kerry is a Flip-Flopper. George W. Bush is too dumb to be president.
#2 Glittering Generalities(Virtue Words) Making broad statements that really say nothing of importance.
“If elected, I will get this country back on track!”A vote for Shawn is a vote for peace and security
#3 Transfer Attempting to make viewers apply their feelings of love, admiration, distrust, or disgust from one thing to something else totally unrelated.
Transfer as “Name Dropping” Jarrod Martin mentioned he was at Steve Austria’s fundraiser.
Our customers say…… #4 Testimonial
#5 Plain Folks Thanks ya’ll! I reckon this is the greatest class I’ve ever teached. I’m not a big city lawyer; I am a regular guy like you!