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Isolate and Grow PowerPoint Presentation
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Isolate and Grow

Isolate and Grow

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Isolate and Grow

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  1. Home Use Medical & Physical Therapy Use Professional Athletes and Body Builders Isolate and Grow • Strengthen current base market. • Look for growth in potential target markets. • The GYM sales are the foundation to build, develop and fund business opportunities.

  2. iiSOLATOR REHAB Rehab Industry Outlook • Therapy market expected to expand 30% to the year 2018 • Potential with market growth • 10k baby boomers turn 65 daily • Will continue for 19 years

  3. iiSOLATOR REHAB Industry Outlook • Athletic • 25% of all athletic injuries are to hand or wrist • Orthopedic • Chiropractic • 90% of men and 80% of women older than 70 yrs have arthritis in their hands • Work Related • 25% of all work injuries are to upper extremities ( 1 in 6 are hand) • Disability • War Veterans or amputees

  4. iiSOLATOR REHAB The Opportunity and Value Position • Isolator has significant potential in markets including: • Young/Old People • Athletic/Non-athletic • Disabled

  5. iiSOLATOR REHAB Target Market • The Target Market includes: • Sports Medicine • Physical Therapy • Occupational Therapy • Chiropractic

  6. iiSOLATOR REHAB COMPETITION • Flexsolate: • Entered the market over three years ago • “Grip free” cuff • Extensive testing at North Idaho • Bio-Performance Institute • Just introduced “Gym in a Bag” • Cheaper product • Endorsed by Kim Lyons- “The Biggest Loser”, Gunter Schlierkamp, former “Mr. Universe.”

  7. iiSOLATOR REHAB Other Opportunities REHAB • OT Professional Organizations • The American Occupational Therapy Association • PT Professional Organizations • The American Physical Therapy Association • Trade journals and magazines

  8. iiSOLATOR REHAB Recommendations • Continue to build network • Professional endorsement • Aesthetic Website • Develop product brochure • Product demos in rehab settings • Trial program with rehab • Legal waiver • Credentialed Continuing Education program/seminar • Research on EMGs with a credentialed professional • Vendor association • www.Sammonspreston.com • Future product development

  9. Home Use Medical & Physical Therapy Use Professional Athletes and Body Builders Average Consumer Market • The bottom two portions of the pyramid must be mastered first • Shift from “how the product functions” to “how the product feels” • Must address the “What’s In It For Me” factor

  10. SWOT Analysis

  11. Strengths • Primary goal = increase product awareness and consistent sales growth * versatility of use * convenient packaging * professional website * smoother range of motion * targets specific muscle areas * more weight can be lifted = increased strength

  12. Weaknesses • Need to be rectified in order to improve long-term performance of company * understaffed team * limited manufacturing capabilities * lack of funding * product intimidating/ not user friendly * priced higher

  13. Opportunities • Utilize current customer and market base * commissioned sales representatives * market to fitness/rehab to build reputation * offer/build accessory line * make product available to local gyms * continue to build relationships in other markets * attend medical/health trade shows

  14. Threats • External factors that should be addressed before expansion into any other market * acquisition of manufacturing/retail space * Loss of customers due to lack of advertising * Loss of sales due to competition