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Media Studies ADVERTISING

Advertising is designed to inform and persuade consumers about products. One of my favorite images showcases a powerful visual message that embodies these purposes. It captivates the audience and evokes emotions, demonstrating how imagery can influence decisions. In our upcoming lessons, we will analyze various advert components, including targeted demographics and presentational devices such as colors, headings, logos, and captions. Through engaging discussions and creative projects, we will explore what makes an advert effective and develop our own advertising concepts.

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Media Studies ADVERTISING

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Presentation Transcript

  1. What is your favourite image and why Media Studies ADVERTISING

  2. Adverts have two purposes To inform us about a product To persuade us to buy it (We have to realise one thing before we begin studying adverts – people can be made do things)

  3. YAWN

  4. Yawn Yawn Yawn Yawn Yawn Yawn YawnYawnYawnYawnYawnYawn

  5. People want what they can see.

  6. Target audience • Products are aimed at types of people: gender, age, race, beliefs, etc. (we’re going to perform a walking debate now) MEN Unsure WOMEN

  7. Presentational devices we shall be examining: • Pictures / images • Colours • Headings, Subheadings – LANGUAGE being used! • Logos • Captions, (explanations)

  8. Homework • Write a list of adverts you like. • 4-5 ideas max • Can be from TV, radio, newspapers, the internet, billboards, etc.

  9. Coming up • First we’re going learn what makes an advert. • Then your going to start creating adverts.

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