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Media Studies ADVERTISING

What is your favourite image and why. Media Studies ADVERTISING. Adverts have two purposes. To inform us about a product To persuade us to buy it (We have to realise one thing before we begin studying adverts – people can be made do things). YAWN.

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Media Studies ADVERTISING

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  1. What is your favourite image and why Media Studies ADVERTISING

  2. Adverts have two purposes To inform us about a product To persuade us to buy it (We have to realise one thing before we begin studying adverts – people can be made do things)

  3. YAWN

  4. Yawn Yawn Yawn Yawn Yawn Yawn YawnYawnYawnYawnYawnYawn

  5. People want what they can see.

  6. Target audience • Products are aimed at types of people: gender, age, race, beliefs, etc. (we’re going to perform a walking debate now) MEN Unsure WOMEN

  7. Presentational devices we shall be examining: • Pictures / images • Colours • Headings, Subheadings – LANGUAGE being used! • Logos • Captions, (explanations)

  8. Homework • Write a list of adverts you like. • 4-5 ideas max • Can be from TV, radio, newspapers, the internet, billboards, etc.

  9. Coming up • First we’re going learn what makes an advert. • Then your going to start creating adverts.

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