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Vision-Based Framing: Enhancing Organizational Understanding and Communication

Dr. Joanne E. Nottingham's vision statement emphasizes the importance of promoting a unified diversity of interpretations within organizations. Vision-based framing allows individuals to understand and connect with new ideas that align with their roles. By fostering enthusiasm and outlining next steps for implementing these ideas, organizations can create an environment conducive to growth. This approach includes tools like miracle questions, continuous benchmarking, and various reasoning modes—case-based and rule-based—to facilitate effective communication of vision, goals, and strategies.

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Vision-Based Framing: Enhancing Organizational Understanding and Communication

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  1. Vision-Based Framing Enabling People to See the World You See Dr. Joanne E. Nottingham

  2. Vision Statement • A vision statement is … of necessity, general in nature, with an aim to promote a unified diversity of interpretations. (1996, p. 51) • Check out Corporate Vision and the Deming and TQM example in AOF (1996, p. 53-60) Dr. Joanne E. Nottingham

  3. 5 Basic Needs of Vision-Based Framing (to Effectively Communicate a Corporate Vision) • Understanding the new ideas • Seeing how the new ideas are relevant to one’s job • Feeling the enthusiasm of others, especially one’s boss, toward the new ideas • Seeing how the ideas fit with established programs and practices • Seeing the next steps in implementing the ideas Dr. Joanne E. Nottingham

  4. 3 Varieties of the Ends of Vision • Vision Content • Vision Foundation • Connection of Programs & Strategies Dr. Joanne E. Nottingham

  5. 3 Tools for DevelopingMental Models • Miracle Questions • Questions about the future that helps define goals and discover hypothetical solutions to problems • Are NOT predictions Dr. Joanne E. Nottingham

  6. 3 Tools for DevelopingMental Models, continued • Exception Framing • Allowed for through miracle questioning so that obstacles to goals can be overcome Dr. Joanne E. Nottingham

  7. 3 Tools for DevelopingMental Models, continued • Continuous Benchmarking • Continuous process of analysis of vision, programs, strategies, and local contexts so you know where you are and where you want to be Dr. Joanne E. Nottingham

  8. Modes of Reasoning for Framing • Case-Based Reasoning • Leads to the framing of experience • Rule-Based Reasoning • Leads to the framing of rules or principles Dr. Joanne E. Nottingham

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