1 / 34

The Challenges of Distributing Digital Content to Multiple Sales Channels

The Challenges of Distributing Digital Content to Multiple Sales Channels. Karen Tripp karent@oreilly.com @crosbopolitan. 2007. 2008. 2010. 2013. Price restrictions. Language. ISBN assignments. File formats. Sales channels. Naming conventions. Creating Your Files. PDF ePub Mobi

palti
Télécharger la présentation

The Challenges of Distributing Digital Content to Multiple Sales Channels

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Challenges of Distributing Digital Content to Multiple Sales Channels Karen Tripp karent@oreilly.com @crosbopolitan

  2. 2007

  3. 2008

  4. 2010

  5. 2013

  6. Price restrictions Language ISBN assignments File formats Sales channels Naming conventions

  7. Creating Your Files • PDF • ePub • Mobi • DAISY • Apps

  8. First Steps • Determine which formats you plan on distributing • Check validity • Gather your metadata

  9. Metadata Fun • What is ONIX? • XML-based standard • The DNA of your ebook files

  10. ISBN TITLE CONTRIBUTORS PUBLISHER FORMAT PUB DATE BISAC CODE LANGUAGE RIGHTS See http://www.bisg.org/docs/Best_Practices_Document.pdf for complete list.

  11. Metadata Fun • How do I generate ONIX? • Assemble an XML template • Automate by using scripts to pull metadata from your database

  12. SHORTONIX

  13. REFONIX

  14. REFONIX

  15. REFONIX

  16. REFONIX

  17. Too Cool for Standard ONIX • Some channels require proprietary categorization/metadata • iBooks is too cool for everyone • Some channels will only take .csv

  18. CSV

  19. METADATA CHALLENGE:Digital-Only Files • Need print metadata for most channels • Work-arounds to print-centric data

  20. METADATA CHALLENGE:Pricing Considerations • USD vs. foreign currencies • Retail vs. agency pricing • Challenges of free content • Missing prices

  21. METADATA CHALLENGE:Naming Conventions • Why they matter • Most channels automatically ingest files delivered to their FTP, if named correctly. • If files aren’t named in the specific formats specified, they will languish on an FTP, alone, forever.

  22. METADATA CHALLENGE:Sales Dates • Why they matter • In most cases, you want content up ASAP • For embargoed titles, you can specify the release date

  23. METADATA CHALLENGE:Missing Categories • BISAC • CourseSmart

  24. FILE CHALLENGE:Covers

  25. Challenges of Distributing for Partners • Handling digital-only sales • Verifying metadata • Validating and renaming • Adapting internal systems

  26. Which Channels to Target To determine the right channels for you: • Figure out which file format you want to distribute • Be aware of your rights restrictions • Know your audience • Scrutinize your metadata for missing essentials

  27. Delivery Method Run-down • FTP • iTunes Producer • Third party service • Web Form

  28. Challenges of Delivering to Multiple Sales Channels • Maintaining records of changing delivery methods • Enforcing file requirements – font embedding, page labeling, file size limits, bookmarking • Tracking metadata requirements

  29. Selling Direct – O’Reilly’s Model

  30. Removing Content from Sale • CoreSource “Withdrawn” status • Email notifications • ONIX updates • Removing from retailers

  31. Any questions? karent@oreilly.com @crosbopolitan

More Related