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Distributing Digital Content

Distributing Digital Content. Moscow Book Fair. Ingram Digital Group. Umbrella Company for Ingram’s Digital Solutions Sister company to Ingram Book Group and Lightning Source Ingram content supply companies Wholesale services to over 18,000 Publishers worldwide

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Distributing Digital Content

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  1. DistributingDigital Content Moscow Book Fair

  2. Ingram Digital Group • Umbrella Company for Ingram’s Digital Solutions • Sister company to Ingram Book Group and Lightning Source • Ingram content supply companies • Wholesale services to over 18,000 Publishers worldwide • Over 30,000 customers in every major country of the world • Stock 1.2 million titles for immediate fulfilment • Bibliographic records and metadata for over 5.4 million titles • Ingram Digital Group • 170,000 live eBook titles across IDG • 3,000 eTextbooks • Additional 400,000 plus digital files at LSI not yet optimized for eBook delivery • Over 600 library customers worldwide

  3. Ingram Digital Group CoreSource • Comprehensive digital asset management services for publishers • Content aggregation, hosting, repurposing, distribution • Multiple content file formats and transformation services • Multi-channel access to major markets Vital Source • Education solutions and custom publisher solutions • Portable interactive digital textbooks • Content/product management systems • Contextual, integrated search • Interactive notes • Custom packaging – textbooks, course packs, etc. MyiLibrary • Tethered delivery model for research-based query and retrieval • Search inside and access to eBook collections • Content management toolsets • Principally Academic, Public and Special Libraries; Corporate, Government and Professional markets

  4. Ingram Digital Partners • MobiFusion • Turnkey distribution solutions for published content through mobile/wireless channels • Iofy • Turnkey technology platform for digital delivery of audio/video content

  5. CoreSource Modules CoreSource Content Hub – the digital content repository in which content, metadata, and ancillary/marketing materials are aggregated and made available to IDG’s market facing distribution solutions CoreSource Asset Management Suite (AMS) – an extension of the publisher’s digital infrastructure. Web-based digital asset management system enabling publishers to manage, re-purpose, syndicate, store, and archive their digital content, metadata, and promotional materials in any format CoreSource Search and Discover – a turn-key solution to power Search Inside and Look Inside capabilities through 3rd party websites. Publishers make content available to authorized trading partners and their customers according to usage rules set by the publisher and enforced by IDG • Web service • Browser user interface • Widget

  6. CoreSource:Content and Metadata Ingestion • IDG repository from which content and metadata are stored and pushed to IDG distribution businesses based on publisher permissions in order to reach multiple markets Publisher sends to IDG… Via… • Metadata • Web-based form • Spreadsheet • ACS XML • Content • FTP • Hard drive • CD/DVD • Hardcopy • Metadata/Permissions • Text-based content • QuarkXpress, InDesign, Postscript • Print ready PDF • WebPDF, LIT, PDB, MOBI, OEBPS • Vital Source XML/VBK • Publisher XML with DTD • Audio-based content • CD-Audio, WAV • MP3, WMA Stored in…

  7. CoreSource: Asset Management Suite

  8. CoreSource: Asset Management Suite Simplifies the dissemination of Publisher’s IP to all of your partners. CoreSource: • Automates the syndication of content and metadata • Robust user admin tools to setup multiple user profiles to enable different individuals to take different actions • For each content object, Publishers have the ability to: • Setup profiles that direct content to each trading partner • Customize metadata fields and formats by trading partner • Customize content formats, naming conventions, and transfer mechanisms by trading partner • Customize promotional materials to accompany content

  9. CoreSource: Asset Management Suite (AMS) IDG Publisher Portal Publisher directed destinations • Publisher Sign-in • Authenticate user/role • Determine permissions and privileges of user • Record export requests • Validate export requests • Prepare/customize content for vendor specific transfer • Export content and metadata • Report on actions performed Any 3rd party vendor Printers Aggregators Search engines Audio distributors eBook distributors Mobile Devices

  10. Content Storage • Content types stored in CoreSource today • Images (jpg, gif, svg) • Print (PDF, postscript, inDesign) • eBooks (pdf, lit, pdb, vbk, oeb) • digital audiobooks (wav, flac, asc, mp3) • XML • Additional content storage capabilities available today • Video • Flash • Other

  11. Metadata Storage/Organization • Metadata • Publisher supplied • Bibliographic, marketing, promotional • Rights/permissions • Derived • Versioning • Full-text • File type/attributes • Ingram Book Group • Enhanced subjecting/categorization • Reviews

  12. Conversion Preferred Conversion Partner(s): PublisherSubmits: XML (OEBPS) ePDF pPDF PDF, Quark or InDesign

  13. Conversion Costs Relative conversion costs from hardcopy to: PublisherSubmits:

  14. Conversion Costs Relative conversion costs from print PDF (vector)/application files to: PublisherSubmits:

  15. Submit Once, Use Many - Transformations IDG transforms to: Print PDF ePDF Chunked PDF Page ePDF JPG + ascii text PublisherSubmits: ONIX MARC CUSTOM - vendor specific Print PDF metadata

  16. Transformations and Watermarks Customer Driven Transformation and Watermark Requirements • Microsoft – Live Search Books • Scan, OCR, watermark, optimize, package, name for Live Search Books • Scale – approximately 150,000 books per year • IDG Custom Book POD • Analyze source, chapter-ize, re-purpose/compile, optimize for POD, optimize for web • Ingram Digital Audio Service • Rip from CD/WAV/MP3, chapter-ize, flac… • Future transformations can be added modularly as needed without impacting transforms already developed

  17. Content Delivery Models • Content pushed to customer based on pre-established profile • Content pushed to customer on-demand by publisher • Content pulled by customer from the system • Customer setup for each product authorized by publisher • Mode of delivery (email, ftp (push/pull), physical media) • File type (publisher supplied or transform) • File naming conventions • Metadata format, contents, naming convention

  18. CoreSource: Search and Discover

  19. CoreSource: Search and Discover • IDG provides turn-key solutions to power Search Inside and Look Inside functionality using AAP standard query and response protocols • Publishers submit content and metadata in mutually agreed upon formats and sets permissions at the title level • IDG optimizes content hosts on IDG servers • Accessible content and capability includes: • Metadata • Page images • Full-text (xml) • Search algorithm (optional)

  20. Search and Discover Strategy • Provide tools and infrastructure to enable publishers to exploit their content for promotional and selling purposes to the widest available audience in a rights controlled environment • Kent Freeman, IDG CTO, is Chair of BISG Digital Standards working group focused on driving standards related to Book Search • Flexible three-pronged platform approach to exposing book content • Web service • White label website • Widget • Multiple widget approach • Based on delivery platform, media, and user interface needs • Partnered with Marklogic and iFactory for infrastructure and web service development

  21. Search and Discover Strategy Goals • Increase the exposure of book content to web users • Drive print book and ebook sales by using technology to simulate and enhance on the web the bricks and mortar bookstore browsing experience • Create viral opportunities – Turn anyone with a web page into a book promoter and bookseller • Collect content usage information to leverage for future promotional, sales, and content development purposes

  22. CoreSource: Search and Discover User Interface FulfillmentPlatform Publisher Website • Distribution facing Publisher Content Server • Content access enforcement by customer/ type • Millisecond responses to queries in AAP format Browser Booksellers • Metadata, full text, page images • Partner access permissions • Content access permissions Social Networks API B-to-B Widget Search

  23. Key Components of Web Service • Built upon a highly available infrastructure • Massively scalable transaction processing engine • Flexible and scalable rules/permissions engine for content usage restrictions enforcement • Content format agnostic • Fully xQuery compliant • Robust access APIs for multiple forms of distribution • IDG Widget(s) • White label website • 3rd party widgets and alternate user interfaces • Intelligent transaction reporting • Supports RH Insight Query standard for Book Search

  24. Key Components of Widget • Extremely portable for multiple display and distribution environments: • Social networking sites • Online booksellers • Other retail websites • Publisher website • Email • Quality page images • Easy navigation • Support for static embedded content as well as dynamically served content • Support for multimedia ancillary and promotional material • Robust metadata • Effective search engine • Customizable Buy button

  25. Search and Discover Reporting • Usage reporting across content access mechanism • Unique users • Page views • Unique widgets • Original • Pass along • Buy button • SALES! • By territory • By referring URL • By distribution vehicle • By email list

  26. Thumbnail To launch widget

  27. Menu – jump to specific sections in the book Buy - leads to title feature page on SimonSays.com Arrows – Next and Previous page Magnify Glass – Zoom in Go to – jump to specific page if available Search Inside – Search Book Contents Additional Nav. Top/Bottom Right page is next page Top/Bottom Left page is previous page

  28. Business Model Designed to be simple and flexible for budgeting and utility purposes, CoreSource Asset Management Suite pricing is comprised of: • One time setup fee includes: • User/admin profile setup • Legacy content loading • 3rd party distribution point logic and logistics • User training • Inclusion in CoreSource Search and Discover services for 3rd parties • Annual fee per title (billed/measured monthly) based on: • Average storage per title per month (regardless of # of assets per title) • Average bandwidth used per title per month (regardless of # of distribution points) • Per GB fees if TOTAL allocated storage/bandwidth is exceeded in a given month • Conversion is priced separately based on source content and desired outputs

  29. Why Ingram… • Ingram’s solutions deliver on many levels: • Access to markets and distribution solutions to serve them • Multiple paths to market, physical fulfillment, print on demand, and digital fulfillment: P+E • DRM infrastructure to support secure text and audio content distribution to the consumer in a download or tethered environment (on behalf of publishers and channel partners) • Distribution of virtually any other content type for promotional purposes • Decades of experience managing technology changes in the publishing supply chain • Track record of providing quality solutions to publishing industry

  30. Thank you! Kent Freeman Kent.freeman@ingramdigital.com

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