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X700 Training Course

X700 Training Course. Product Concept and Overview. Planning Product Cycle PMC End-User Segmentation X700 Product Concept X700 Business Priorities Competitor Products X700 ID & Keypad Options X700 Main Product Features X701 ID & Keypad X701 Main Product Features

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X700 Training Course

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  1. X700 Training Course Product Concept and Overview

  2. Planning Product Cycle PMC End-User Segmentation X700 Product Concept X700 Business Priorities Competitor Products X700 ID & Keypad Options X700 Main Product Features X701 ID & Keypad X701 Main Product Features X700/X701 High Level Schedule Agenda

  3. 1. Target Users Detailed Definition 4. Use Cases 2. Product Concept 3. Product Planning Cycle

  4. Mobile Professionals • Manager or Professional • High Salary • Frequent Travel • Optimizers • Young Professionals • Single or Married/no kids • Active social life • In-Touch • Middle aged with families • Value family and friends • This is the “Mass Market” • Traditionalists • Young families • Married with small kids • Very practical • Producers and Implementers • Manual Labor or Service • Mainly business usage • Heavy push to talk users • Gen Y • Students • Social life is main focus • Need to be “cool” • Seniors • Retired • Late adopters of technology • Demand simple UI • Safety Users • Emergency use only • Will buy technology that enhances safety Panasonic Market Segmentation

  5. Panasonic Market Segmentation Feature/Function Mobile Professionals High Gen Y and Full Time Students Optimizers X700 Price Sensitivity In-Touch Usage Producers and Implementers Traditionalists Business Personal Senior Mid Tier Safety Users Low

  6. X700 Product Concept Business Use Personal Use • Full PIM w/ Auto-Sync Capability • Document View (MS Word, Excel, PowerPoint) • Content Rendering to Printers and Projectors • S60, Java Productivity Apps. • Full PIM w/ Auto-Sync Capability • E-mail, SMS, MMS – for Audio, Picture, Video • Video Clip Player, Recorder • S60, Java Personal Apps. • Games (take a break…) Personal Business

  7. Panasonic’s 1st Video Phone <Shipment> September/October 2004 <Target Pricing> Upper Mid-Tier <Target User> Business Users with Moderate Personal Use <Product Concept> SmartCamera-Phone • VGA CMOS Camera – Improved Performance! • Capture and Download & Play Video Clips • Picture Messaging & Email MPEG4 H.263 Sharp & Brilliant Displays • 176x208 Pixel, 65k Color TFT Main Display • 64x96 Pixel, 4k Color CSTN Sub-Display Expandable Memory – Mini SD • Cutting Edge Mini-SD – Advance Panasonic Tech. • Store Videos, Images, Applications, and More! Compact & Stylish S60 Clamshell *Tentative image • Panasonic Continues to Set Handset Style! • Small S60 Handset: 96.5x49x23.9mm; 88cc; 106g • “Futuristic” ID Targets End-Users Mobile Office Applications Connectivity & Productivity On The Go! • Corporate & Home Email On-The-Go • View MSWord / Excel / PowerPoint Documents • Print and Project Documents (w/ appropriate accessories) X700 Product Concept

  8. X700 Business Priorities • VF Launch: • UK • Germany • Italy • Spain • Portugal • Malta • Greece • France • Netherlands • Sweden • Hungary • Ireland Operator Priorities for Launch • Orange Launch: • UK • France • Switzerland • Netherlands • Slovakia • Denmark Countries: Hong Kong, Taiwan, Thailand, Australia, Singapore, Indonesia, Malaysia, Philippines

  9. X700 Competitor Product Brand Model No. Panasonic X700 Sharp GX30 Nokia 7610 Samsung D710 SIEMENS SX1 Launching Time Sep 2004 May 2004 May 2004 Sep? 2004 Feb 2004 Image Style Clamshell Clamshell Bar Sliding Bar Bar Size 96x49x23.9mm 94x49x26 mm 109x53x18.7mm 101x51x24mm 109x56x19mm Volume / Weight 88cc / 106g 110g 93.5cc / 118g 110g 110cc / 116g Display 65K TFT 256K TFT w/CGS 65K TFT 260K TFT 65K TFT Camera VGA 1 Mega 1 Mega 1 Mega VGA Document Viewer Yes No No No No Music Player No Yes Yes Yes Yes Memory Card mini SD Card SD Card mini MMC Card mini MMC Card MMC Card

  10. X700 Industrial Design Features Receiver Mini SD Antenna Main Display 176x208 Upper Half Lanyard Camera Operator Branding Area 2 Indicator LED, Photolight/ Flashlight IrDA Panasonic Branding Headset Jack Panasonic Branding Speaker Sub Display 64x96 Lower Half System Connector Operator Branding Area 1 Microphone

  11. X700 Keypad Options Other Keypads Requested: 1. Arabic 2. Russian

  12. X700 Main Product Features

  13. X700 Main Product Features

  14. X700 Main Product Features

  15. X701 ID & Keypad

  16. X701 Main Product Features • X701 Features = X700 Feature Set + • Vodafone GUI/Theme • Vodafone Embedded Links • Soft Key Modifications • Other UI Modifications • Postcard Application • Exclusive Industrial Design – Vodafone Green • Exclusive Keypad Design – Devoted Camera Key

  17. Any questions?

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