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Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

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Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

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  1. Strategic Plan Of Coffee Business Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

  2. Coffee Shop

  3. Vision for the Business • Coffee shop in Shanghai, China • The best location: Nanjing Street– the most famous shopping center in Shanghai

  4. Vision for the Business • The area of our coffee shop: 300 m2 (a large population ) • Market goal: foreign visitors and higher- income people

  5. LOHAS life style “LOHAS” : lifestyle of healthy sustainability.

  6. Our value proposition • Complete services -- carryout service -- laptops and wireless

  7. Our value proposition • Healthy food -- organic ingredients -- low salt, low sugar, low fat meals -- low calorie dessert

  8. Our value proposition • Superior environment -- background music ( Blues, Classical Music ) -- separated part ( Public part, private part )

  9. Our Competitive Advantages • Offer DIY program ( young generation) • Provide new products every month ( style coffee, dessert, meals ) • Unique dinner set– choose your own cup and buy it

  10. Our competitive advantages • Relative goods( cups, T-shirt, watches )

  11. Our competitive advantages • Theme Party – get to know other people, share our coffee time together

  12. Organization of the Business • Hours of operation: weekdays-- 14 hours weekends-- 15 hours • Staffing: servers 10-12, managers 2, cooks 3 • Scheduling: weekdays-- 10am~12pm weekends-- 10am~1pm

  13. Our Products • High quality coffee beans -- blend coffee ( Columbian, Mocha, Blue Mountain… ) -- style coffee ( Irish coffee, Ice coffee, Cappuccino…)

  14. Our Products • Tea ( offer Chinese traditional tea ) -- Green tea: Longjing tea, Biluochun tea… -- Black tea -- Oolong tea -- Flower/Fruit tea: ( Lavender tea, Jasmine tea )

  15. Our Products • Dessert ( cake, ice-cream) • Juice and sodas • Meals ( Basic choice & special alternative choice , monthly change)

  16. Our Price • $ 10 / person -- basic: a cup of coffee + cake (we provide another cup of free coffee when you finish the first cup) +

  17. Our Promotion • Coupon: offer discount • Ads in local radio or television • Free samples • Cooperation agreement with some companies

  18. Our Place and ownership • Commercial district -- Golden triangle area in Jing’an district, Shanghai, China • Our ownership model: Partnership

  19. The End