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The Inaugural X 2 O Games

The Inaugural X 2 O Games Sponsored by April 1 st – 4 th , 2004 Hawaii Surfing Long Board Short Board Kite Surfing Big Air Freestyle Water-Skiing Kneeboarding Tricks/Jumps Slalom Wakeboarding EXTREME Water Sports The X 2 O Games

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The Inaugural X 2 O Games

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  1. The Inaugural X2O Games Sponsored by April 1st– 4th, 2004 Hawaii

  2. Surfing Long Board Short Board Kite Surfing Big Air Freestyle Water-Skiing Kneeboarding Tricks/Jumps Slalom Wakeboarding EXTREME Water Sports

  3. TheX2O Games • Lack of extreme water sports competitions for men and women • Emerging sports need a showcase • Can come together to advance the world of extreme water sports • Introduce athletes to a new and fun challenge: The X-athlon

  4. X-athlon Stage 2: Island/Platform with Wall Climb and Zip-line Turn Buoy Stage 3: Swimming (1 mile) Start Stage 1: Sea Kayaking (1.5 miles + 0.5 mile) Finish What is the X-athlon?

  5. When April 1-4, 2004 Thurs- Sun. Early in season for sports featured Thursday 5pm kick-off Friday 10am-10pm Day 1 Saturday 10am-10pm Day 2 Sunday 10am -10pm Day 3 Where Waves and Calm Areas Oahu, Hawaii Diamond Head Beach Hanauma Bay (Calm) 15 Minutes Apart What Concerts Food Promotional Displays Tickets: $18/day $45 Full Intensity Pass Timing & Logistics

  6. RIDE THE WAVE OF INTENSITY Theme & Logo

  7. Title Sponsor Why Virgin? • Name recognition within our target demographic • Availability of “VirginXtras” • User-friendly edginess and youthful image

  8. Presenting Sponsors

  9. Sponsor Leveraging • Virgin Mobile – Text message results • Sierra Mist – The Sierra Mist Tent • Hurley Intl. – The Hurley Surfulator • Pringles – The Pringles Playground • Philips – The Philips Digital Chalet • Honda Element – Display Car & Demos

  10. Non-fashion Merchandising

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