geb 5215: professional communication

1. GEB 5215: Professional Communication Stephanie Webster, Ph.D. Oral Communication Center for Written & Oral Communication Liberal Arts & Sciences http://lss.at.ufl.edu www.clas.ufl.edu/users/swebster/index.html

2. Have you ever listened to a presentation and felt like one of these people?Have you ever listened to a presentation and felt like one of these people?

4. Agenda Why improve speaking and presentation skills? Course overview Discuss presentation issues Discuss R.A.I.S.E.D.

5. Why Improve Speaking and Presentation Skills? Highly Sought After in Business Recruiter’s Pet Peeves (Wall Street Journal Online, January 18) http://online.wsj.com/public/article/SB113743910589047733.html Limon, Aust, & Lippert (2006) WSJ online- Both writing and Speaking skills are poor in MBA Graduates. Graduates from any major business school have solid technical skills. What distinguishes MBA’s are soft skills, communication and leadership, which is the hardest to teach. Discuss Ford’s case-based process. Discuss “number of slides in presentation” comment Discuss Whirlpool’s approach Limon et al. study- what research revealed and what manager’s conveyed about communication and presentation skills. WSJ online- Both writing and Speaking skills are poor in MBA Graduates. Graduates from any major business school have solid technical skills. What distinguishes MBA’s are soft skills, communication and leadership, which is the hardest to teach. Discuss Ford’s case-based process. Discuss “number of slides in presentation” comment Discuss Whirlpool’s approach Limon et al. study- what research revealed and what manager’s conveyed about communication and presentation skills.

6. Why Improve Speaking and Presentation Skills? Survival Skills = Technical Skills Success Skills = Communication Skills

7. Communication skills are soft skills that make a hard difference.

8. Course Overview and Grading Purpose Speaking Assignments (4-5 mins) Informative presentation- 100 pts. Persuasive presentation- 200 pts. Final- 100 pts.

9. Class Rules and Expectations While class is in session, unless otherwise requested by the instructor, computers are closed. Cell phones/PDA’s are turned off and put away. Active participation is required.

10. What types of presentations and speeches are you likely to give?

11. Presentation and Speech Situations Project Report Department Meetings Team Leaders to Team/Organization Sales Pitch Training Presentation to Board members Recommendation/Proposal

12. Presentation and Speech Situations(cont.) Speak at a Symposium Company Representative to Community Speech to the Company Speech to Stockholders

14. Common Presentation Problems Poor Understanding of the Audience Lack of Organization Bad Delivery Time Lousy use of PowerPoint

15. Think S.I.D. Bush vs. ClintonThink S.I.D. Bush vs. Clinton

16. R.A.I.S.E.D. R- Reason A- Audience I- Information S- Structure E- Examine D- Deliver

17. R.A.I.S.E.D. Modeled

18. R.A.I.S.E.D. R- Reason A- Audience I- Information S- Structure E- Examine D- Deliver

19. Reason Primary Reason The main reason or objective for your speech or presentation. Inform Persuade (Sell) Motivate Training Accountant exampleAccountant example

20. Reason Secondary Reason Reason or goal you have for the presentation unbeknownst to the audience. Demonstrate competency Convey leadership persona Demonstrate you are good Steve Mc and BOTSteve Mc and BOT

21. R.A.I.S.E.D. R- Reason A- Audience I- Information S- Structure E- Examine D- Deliver

22. Why are these two differentiated? CROM Example.--------------------------------------------Do not tell story here.Why are these two differentiated? CROM Example.--------------------------------------------Do not tell story here.

23. Aggregated Group and Individuals Aggregated Group Represents the general audience that shares similar characteristics and attitudes. Individuals Audience members that are influential and/or decision makers.

24. Persuasive Contagion Occurs when audience members influence other audience members. Occurs when audience members influence other audience members.

25. Know the Audience

26. Audience Analysis Attitudes Interests Prior knowledge Experiences Education Preconceived notions Voluntary Demographics Setting Time of day Audience size What motivates them WIIFM rule Do they care Barbra Bush speech to Wellesley CollegeBarbra Bush speech to Wellesley College

27. R.A.I.S.E.D. R- Reason A- Audience I- Information S- Structure E- Examine D- Deliver

28. Information I- Investigate Get all the information you can! I- Investigate Get all the information you can!

29. Types of Information Data Stories (hypothetical and real) Pictures Case Studies Testimony (expert and peer) Past Experiences Comparisons/Contrasts Explanations Pictures are information. Isn’t a picture worth a thousand words. Past experiences- What it was like at another company and why would be helpful here. Discuss sources? Pictures are information. Isn’t a picture worth a thousand words. Past experiences- What it was like at another company and why would be helpful here. Discuss sources?

32. Examples reinforce ideas Individualistic cultures – those more focused on independence, privacy, and self-centered needs – include the United States, Australia, Great Britain, and Canada

33. Specific Instance to illustrate “Let’s think about any car manufacturing company. You are a manager of that company and try to analyze the cost of material….”

34. Use contrasts to explain difficult concepts. Define the concept’s essential features Use typical examples to illustrate Explain how it differs from other related concepts

35. Comparison Average salary for MBAs Florida 68k California 92k New York 89k Ohio 74k

36. Use analogies to explain complex processes. Provide clear key points. Use analogies to a process the audience already understands. Use models and drawing so audience can visualize process.