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Vida Latina is a variety show in Spanish that celebrates the Latino community in Cambridge and beyond. The show is cablecast live every second Monday of the month on Cambridge Community Television's Channel 9. Co-producers: Karin Koch and Irene Bosch
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Vida Latina is a variety show in Spanish that celebrates the Latino community in Cambridge and beyond. The show is cablecast live every second Monday of the month on Cambridge Community Television's Channel 9.
Co-producers: Karin Koch and Irene Bosch • Our aim is to provide an accessible platform for presenting topics of interest to the local Hispanic community • First show was cable cast on 05/08/2008 • First guest: Cambridge based Latin musical group Sol y Canto
Music • Venezuelan Pianist Leo Blanco • Columbian Composer and Band Leader Gregorio Uribe • Venezuelan Classical Guitarist Hermann Hudde • Puerto Rican Duo Las Aboricuás
Literature • Elkin Echeverri from Colombia • Emma Romeu from Cuba • Mario Barros from Cuba
Media • Mexican journalist Marcela García from EL Planeta • Ecuadorian-born journalist Jerry Villacrés • Dominican radio host Victor Tejeda • Salvadoran radio host Roxana Sibrián
Health and Education • Círculo de Cuidado • Cambridge Community Learning Center
Art and Science • The Honduran inventor José Gómez-Márquez from MIT’s D-Lab Health • The Columbian ex-Bull Fighter and “Suit of Lights”designer Miguel Angel Méndez • The Puerto Rican architect Carlos Ferré
The Main Platform is the Show • Monthly Live Cablecast is seen only in Cambridge • Live Web Stream • Digital Distribution is used to Reach a Wider Audience • Blip.tv • archive.org • The Blog on CCTV’s Web Site is used • To post past episodes • To post additional information about the show and its guests • To post local events that are of interest for the group • To interact with other CCTV members • Other Social Networks are used to Promote the Show and Build a wider Online Community • Twitter • Facebook • Ning
Building an Online Community • To engage people with VL • To network • To keep in touch with guests of the show • To share media with a broader audience • To link to content of interest • It’s not easy • People use different networks • Not all online members are active • It’s time consuming
A successful Twitter Connection • NeighborMedia correspondent Karen Klinger wrote a story • Las Aboricuás sent a Tweet and became followers of VL • Las Aboricuás were invited to Vida Latina • Neighbormedia correspondent Karin Koch covered Ginger Ibex Live @ The Lily Pad
The Cuban Humorist of Boston • Mario Barros appeared as a guest on a VL show • NM correspondent Karin Koch recorded his book presentation at Schoenhof's Foreign Language Books in Harvard Square • Mario posted the video on his web page www.lenguaviva.org • Mario Barros and VL became friends on FB and followers on Twitter • VL is on Schoenhof’s mailing list