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.Com Companies

.Com Companies. “The new survivors.”. Pets.com died yesterday. ($60 M invested by Amazon.com) Pet foods are bulky to ship. Have narrow profit margins. Are a semi-commodity. 100 sites sell some pet products. Mothernature.com is also being liquidated.

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.Com Companies

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  1. .Com Companies “The new survivors.” Pets.com died yesterday. ($60 M invested by Amazon.com) Pet foods are bulky to ship. Have narrow profit margins. Are a semi-commodity. 100 sites sell some pet products. Mothernature.com is also being liquidated. Furniture.com laid off 76 of its 88 employees. 85 dot.com companies have folded this year. More.com (drugstore) Living.com (furniture)

  2. Worth Thinking About “The Internet is not a business but a way to communicate with customers.” i.e. boot store in San Francisco is getting 50% of its sales from Internet customers. What will win: “Brick-and-mortar companies that have trusted brand names, huge buying power and off-line stores to accept returns.” “Or, those Internet-born companies with an early start and strong brand identity.”

  3. Chapter 9 Intranets, Extranets, and Enterprise Collaboration

  4. Chapter Objectives 1. Understand how companies are using intranets and extranets for communications and collaboration, information publishing and sharing, and business operations and management. 2. Understand the hardware, software, data, and network components of an intranet’s information technology architecture. 3. Appreciate how intranets and extranets can provide cost savings or revenue benefits to a company. 4. Understand groupware tools for communications, conferencing, and work management.

  5. Intranets, Extranets, and the Internet Internet Web Sites Internet Links Engineering Server Marketing Server CORPORATE INTRANET Extranet Links Extranet Links Suppliers Customers Legacy Data Server H.R. Server Intranet Links Other Company Locations

  6. Web Browsers and Servers TCP/IP Client/Server Networks Hypermedia Database Management Systems HTML Web Publishing Software Network Management and Security Programs Internet Technology Resources

  7. Communications and Collaboration Web Publishing and Intranet Management Business Operations and Management Applications of Intranets

  8. Impressive Returns Investment Cost Recovered Quick Payback Risk of Internet Project is Low Business Value of Intranets

  9. Extranets Use of the Internet (network) and its technologies but in a secured way (people in general cannot access the web sites) for business-to-business transactions, customer service and support and communication. Replaces traditional Electronic Data Interchange systems and networks in many cases.

  10. Publication Cost Savings Training and Development Cost Savings Customer Service Programs Examples of Business Value of Internet/Extranet Applications

  11. Communicate Coordinate Collaborate Enterprise Collaboration Goal of Enterprise Collaboration Systems

  12. Electronic Mail Groupware Voice Mail Intranet Communication and Collaboration within an Enterprise Faxes Paging Intranet Communications& Collaboration

  13. Discussion Forums Data Conferencing Voice Conferencing Chat Systems Videoconferencing Electronic Meeting Systems Enterprise Collaboration Tools Groupware Enterprise Collaboration Tools

  14. Groupware Tools for Electronic Communications Groupware for Enterprise Collaboration Electronic Communications Tools Enterprise Conferencing Tools Collaborative Work Management Tools

  15. Summary Intranets and extranets work and feel like the Internet. They enable and improve collaboration within a business, and with customers and other business partners. In many respects, intranets, extranets and enterprise collaboration help a business gain and sustain a competitive advantage.

  16. Possible Exam Questions 1. Why are companies installing intranets? 2. What is the goal of enterprise collaboration and how is that goal achieved?

  17. Develop and deploy critical business applications to support business operations and managerial decision making. Companies are developing custom applications that can be implemented on intranets, extranets, and the Internet. Custom applications are designed to interface with and access existing company databases and legacy systems. Software (applets or crossware) are installed on intranet webservers. Employees and external business partners can access and run custom applications using web browsers from anywhere on the network whenever needed. Intranets - Business Operations & Management

  18. Ease, attractiveness, and lower cost of publishing and accessing multimedia business information internally via intranet web sites. Used for products such as company newsletters, technical drawings, and product catalogs. Information publishing including hypermedia web pages, E-mail, net broadcasting, and as part of in-house business applications. Uses intranet software browsers, servers, and search engines to help users easily navigate and locate business information. Used to develop and publish hyper-linked multimedia documents to hypermedia databases accessible on Word Wide Web servers. Web Publishing

  19. Extranet technology such as web browsers make it easier and faster for customers and suppliers to access resources. Extranets enable a company to offer new kinds of interactive Web-enabled services to their business partners. Extranets are a way that a business can build and strengthen strategic relationships with its customers and suppliers. Extranets can enable and improve collaboration by a business with its customers and other business partners. Extranets facilitate an online, interactive product development, marketing, and customer-focused process that can bring better designed products to market faster. Business Value of Extranets

  20. Customer Relationship Management Customer Relationship Management (CRM) software is geared to address the consolidation and integration of all forms of communication with a customer to enable a company to better serve its key customers.

  21. Sun Microsystems’ Intranet

  22. An Internet-like network within an organization. Web browser software provides easy access to internal Web sites established by business units, teams, and individuals and other network resource and applications. Intranet : Book Definition

  23. Applications of an Intranet The basic applications of intranets include communications and collaboration, business operation and management, Web publishing and intranet management.

  24. Sun Microsystems, Inc. has long been synonymous with leading edge technology. A leading provider of hardware, software and services for establishing enterprise-wide intranets and expanding the power of the Internet. After 18 years of telling the world "The Network is the Computer," Sun has become a leader in the emerging network-driven economy. Sun Microsystems, Inc.

  25. Views What’s new Library and education Marketing and Sales Product catalog HR and Benefits Engineering Information. Travel Sun Campus Execution Suite Construction Kit Sun’s Intranet Applications and Services

  26. Sun Microsystems was a pioneer in the creation and use of intranets in business in 1994. SunWeb has over 3,000 intranet web servers available to 20,000 employees worldwide. SunWeb has generated big cost savings versus publishing information in paper and other media. The ease and speed of sharing multimedia information on Web servers has also been credited with making people and teams much more productive and creative in their jobs and projects. Summary

  27. Important Issues to Build an Intranet 1. Determining your infrastructure requirements. 2. Determining your Web server needs. 3. Making a browser choice. 4. Deciding how to use use an intranet? 5. Determining the application development software you need. 6. Weeding through the pros and cons of a firewall. 7. Possibly changing the role of the Webmaster. 8. Determining what is needed to train employees.

  28. 1. What are major issues that you need to consider when building a intranet? 2. How has Sun used its intranet to support its daily business operations? Two Possible Exam Questions

  29. Extranet technology such as web browsers make it easier and faster for customers and suppliers to access resources. Extranets enable a company to offer new kinds of interactive Web-enabled services to their business partners. Extranets are a way that a business can build and strengthen strategic relationships with its customers and suppliers. Extranets can enable and improve collaboration by a business with its customers and other business partners. Extranets facilitate an online, interactive product development, marketing, and customer-focused process that can bring better designed products to market faster. Business Value of Extranets

  30. Supply Chain Management

  31. What is Supply Chain Management? A management concept that integrates the management of supply chain processes with an objective to: • Develop value-added services • Improve performance • Cut costs • Increase profits

  32. Basic Business Objectives • Get the right product to the right place at the least cost. • Keep inventory as low as possible and still offer superior customer service. • Reduce cycle times.

  33. Supply-Chain Management Focus • Suppliers • Procurement • Manufacturing • Warehousing • Customer Order Fulfillment • Distribution

  34. Summary • Time management, profitability and collaboration are • among the greatest challenges currently surrounding • companies today. • The Internet provides the opportunity to address all three • factors with a supply chain management approach. • To be effective, a supply-chain solution must achieve • world-class information accuracy and velocity to meet • market goals and stay ahead of product life cycles.

  35. Two Possible Exam Questions 1. What role does supply chain management play relative to electronic commerce? 2. In what ways does supply chain management influence the way businesses run their daily business operations?

  36. Extranet at Marshall Industries

  37. Avnet Marshall Industries • One of the largest distributors of electronic components to Original Equipment Manufacturers. (OEMs) Note: In the Semiconductor Industry you either buy directly from the manufacturer (if you are big enough) or from a distributor. • Marshall operates in 38 worldwide locations with about 1,300 employees, half of whom are sales people. • The CEO is Rob Rodin who was a major force in pursuing an extranet strategy beginning in 1993.

  38. Extranet Extranet = Business to Business Commerce using Internet technology. The successor of Electronic Data Interchange (EDI) which was and in some cases still is based on private networks or leased communications lines.

  39. Business to Business Commerce Business-to-business commerce is formenting a fundamental, if not evolutionary, transformation of trade. The Internet gives businesses three major elements for E-commerce: 1. An easily accessed customer interface. 2. A way to distribute information. 3. A worldwide pipe-line.

  40. Training in Multiple Languages Since they are a global company, Marshall offers technical support and education on the products that they sell in multiple languages via its extranet.

  41. What This Means To The Customer • Marshall's customers require timely information about part specifications and availability. • Since printed materials are often outdated before customers receive them, electronic distribution is a timely improvement. • A key dimension of Marshall’s success can be tied to the education provided and the technical support.   • Easy and fast communication on any and how issues.

  42. Awards Received • CIO magazine named Marshall Industries as a recipient of the 1999 CIO 100 award. • Named Pulse Publications’ "Distributor of the Year" in May 2000 in recognition of outstanding performance in sales growth and customer base expansion.

  43. Summary Marshall Industries successfully expanded to a global distributor by doing business via an extranet. • A single worldwide source for a wide range of products. • Unmatched inventory available 24 x 7. • Knowledgeable specialists and the power to choose the service that fits a customer’s.

  44. Two Possible Exam Questions 1. What are some pro’s and con’s of an extranet business approach from Marshall’s perspective? 2. Customer Service has been a very important aspect of Marshall Industries. Why is this important to a customer that relies primarily on an internet-based company like Marshall Industries?

  45. Groupware Tools for Electronic Communications Groupware for Enterprise Collaboration Electronic Communications Tools Enterprise Conferencing Tools Collaborative Work Management Tools

  46. E-Mail Voice Mail Web Publishing Groupware Electronic Communications Tools Faxing Bulletin Board Systems Electronic Communications Tools

  47. Discussion Forums Data Conferencing Voice Conferencing Chat Systems Videoconferencing Electronic Meeting Systems Enterprise Collaboration Tools Groupware Enterprise Collaboration Tools

  48. Task and Project Management Other Joint Work Tools Groupware Collaborative Work Management Tools Workflow Systems Knowledge Management Collaborative Work Management Tools Calendaring and Scheduling

  49. The Clicks and Bricks Spectrum Wal-Mart and Barnes & Noble Kbkids.com Spin-Off Strategic Partnership Joint Venture In-House Division OfficeDepot.com Rite Aid and Drugstore.com • Integration: • Established brand • Shared information • Purchasing leverage • Distribution efficiencies • Separation: • Greater focus • More flexibility • Access to venture funding

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