1 / 40

Understanding the Millennial Student

Understanding the Millennial Student. MASFAA CONFERENCE May 2005. Presented by. Searcy Taylor Mississippi Gulf Coast Community College. Nancy MacNeil A merican S tudent A ssistance. AGENDA. Who are they? What are their characteristics? What are their expectations?

pelham
Télécharger la présentation

Understanding the Millennial Student

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding the Millennial Student MASFAA CONFERENCE May 2005 Presented by Searcy Taylor Mississippi Gulf Coast Community College Nancy MacNeil American Student Assistance

  2. AGENDA • Who are they? • What are their characteristics? • What are their expectations? • How can you meet their expectations? • How can you better communicate with them?

  3. When You Were Born Affects: • VALUES (early years mold your values) • ATTITUDES (values shape your attitude) • CHOICES (attitude determine your choices)

  4. The Generational Cycle • Represent people “moving through time” with a distinct image of themselves • Each generation has a set of common beliefs and behaviors • Each generation has a common location in history

  5. COMMON GENERATIONS • GI/Veteran 1901 – 1924 • Silent/Traditionalist 1925 – 1942 • Baby Boomers 1943 - 1960 • Generation X 1961 - 1981 • Millennials 1982 - Today

  6. WHO are the MILLENIALS? • Children of late boomers and early GenXers • “Babies on Board” of the early Reagan years • “Have You Hugged Your Child Today” sixth graders of the early Clinton years • Teens of Columbine

  7. What has SHAPED their times? • Focus on children and family • Scheduled, Structured Lives • Multiculturalism • Terrorism • Heroism • Patriotism • Parent Advocacy • Globalism

  8. Growing Up “Messages” • Be smart – you are special (Nickelodeon, Baby Gap, Sports Illustrated for Kids) • Leave no one behind (taught to be inclusive and tolerant of other religions and sexual orientations) • Connect 24/7 (learned to be interdependent-on family, friends, and teachers) • Achieve now! (right college, right preschool) • Serve your community – think of the greater good

  9. MILLENIALS ARE: • SPECIAL • SHELTERED • CONFIDENT • TEAM-ORIENTED • ACHIEVING • PRESSURED • CONVENTIONAL

  10. MILLENIALS ARE SPECIAL • Generation of “wanted” children • Central to their parents’ sense of purpose • Many Boomer parents delayed having children until financially secure

  11. MILLENIALS ARE SHELTERED • Baby on Board signs were created for this generation • Their well being has dominated legislation (child restraints, home products, movie/video ratings, campus security) • Boomer parents tend to be over-protective

  12. MILLENIALS ARE CONFIDENT • Raised by parents believing in the importance of self-esteem • Optimistic yet practical • Hopeful of the future • Enjoy strong connections with their parents

  13. MILLENIALS ARE TEAM-ORIENTED • They are used to being organized in teams • They have spent much of their time working and learning in groups • They have established tight peer bonds • They are inclusive

  14. MILLENIALS ARE ACHIEVING • They are very much into setting and meeting goals • They have the benefit of best-educated parents • They are the smartest ever with rising proficiency in math, science and standardized tests • They are subject to mandatory testing

  15. MILLENIALS ARE PRESSURED • They are pushed to study hard • They are pushed to succeed • They are pushed to attend college • They are pushed to choose careers that “pay off” nicely

  16. MILLENIALS ARE CONVENTIONAL • They identify with their parents’ values • They feel close to their parents • They are “rule followers” (if we give them clear rules they can understand) • They accept authority • “Whatever” – passive approach to dissent

  17. OTHER CHARACTERISTICS • Technology and Multitasking are a way of life • Trial and error is the key learning strategy (Nintendo logic) • They are used to bits and bytes, flash and color • They are racially and ethnically diverse • They want their parents involved (really involved) • There is zero tolerance for delays

  18. Ways to Equip Yourself for the Millennial Student

  19. WEB USAGE • Informational vs. Transactional • Our usage vs. Students’ usage

  20. ONLINE HABITS AND BEHAVIOR • The younger the student, the more internet and computer savvy • 82% are online daily • Average 12 hours per week

  21. THE CLASS OF 2008 ~ Preferences • Information must be individually tailored • Portability of information is critical • Content must be dynamically generated • ‘Lag Time’ is a foreign concept • Web Surfing is passé

  22. WHAT CAN YOU DO WITH THIS INFORMATION? • Know your students - trend watching; polls • Determine your solution • Can your web site compete? - mobility, uniqueness, interactivity

  23. 1 - Mobility • Mobile Web Sites • Personal Digital Assistants (PDA) • Palm • Pocket PC • Smart phones

  24. 2 - Uniqueness • Look no further than your own browser… • Content delivery must be relevant • Yahoo & Amazon changed everything - for the better

  25. 3 - Interactivity • Interactive award letters • Interactive calculators and estimators • Interactive forms and electronic signatures • http://www.formsite.com • Adobe Acrobat (.pdf) forms are not interactive

  26. 3 – Interactivity (cont’d) • Engage with technology – teach with content • Extend your customer service model (FAQs, email, phone, instant messaging) • Virtual Counseling Tools • http://www.liveperson.com / http://www.humanclick.com

  27. Summary… • Comparison of Generations • Millennial Students’ Expectations • Understanding YOUR Students • Areas of concentration for web sites: • Mobility, uniqueness, interactivity

  28. QUESTIONS?

  29. CONTACT INFORMATION Nancy MacNeil American Student Assistance (ASA) nmacneil@amsa.com 617.728.4677 Searcy Taylor Mississippi Gulf Coast Community College searcy.taylor@mgccc.cc.ms.us 228.897.3886

  30. REFERENCES • Generations • Millenials Rising: The Next Great Generation • Millenials Go To College • “Look to the Web to Increase Recruitment” http://www.universitybusiness.com • “The Information-Age Mindset, Changes in Students and Implications for Higher Education”, Jason L. Frand, EDUCAUSE Review • “Understand the Millenial Generation to Manage Them Successfully” http://www.digitu.com/enews/012millenials.html

  31. REFERENCES • “Managing the Millenials” http://www.generationsatwork.com • “Whassup? A Glimpse Into the Attitudes and Beliefs of the Millenial Generation” http://www.collegevalues.org/seereview.cfm • “Digital Community Colleges and the Coming of the ‘Millenials’” http://www.thejournal.com • “The Millenial Generation Comes to College” http://www.itc.virginia.edu/fall02 • “Boomers, Gen-Xers, and Millenials: Understanding the New Students”, Diana Oblinger, EDUCAUSE Review

More Related