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How "1-800 Got Junk?" is using MLS & LBS to accelerate growth and profitability

How "1-800 Got Junk?" is using MLS & LBS to accelerate growth and profitability. LBS and "1-800 Got Junk?".

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How "1-800 Got Junk?" is using MLS & LBS to accelerate growth and profitability

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  1. How "1-800 Got Junk?" is using MLS & LBS to accelerate growth and profitability

  2. LBS and "1-800 Got Junk?" • While AVL solutions have been around for sometime, Microsoft Location Server is now ready to enter the field service and mobile workforce markets. MLS will provide an interesting alternative for corporate LBS implementation and integration.

  3. LBS and "1-800 Got Junk?" • Fleet tracking has been “vehicle centric” • CDPD, Sat, 1X, GPRS Modem • Power supply • GPS signal • Three to two to one box • A lot of ASP services • Works well if this meets your needs, but LBS now provides an alternative

  4. LBS and "1-800 Got Junk?" • LBS is a different technology • It has a different ROI • It appeals to different markets

  5. YIELD (% Successful Fixes) Excellent gpsOne (WAG+AFLT) Good Network Solution (GSM and others) WAG only (SnapTrack) Poor GPS only Rural Suburban Urban Indoor LBS and "1-800 Got Junk?" • LBS is a different technology • AGPS / AFLT / Cell Sector Hybrids • Will work in degraded, indoor locations • Handset based, which provides access to a variety of other applications and wireless services

  6. LBS and "1-800 Got Junk?" • It has a different ROI • Upfront H/W costs are very low – basically the cost of a wireless handset. • No installation requirements • Recurring costs are similar to other wireless services (Sprint costs are $30/month for 2500 locates). • MLS and MWS fees also very low.

  7. LBS and "1-800 Got Junk?" • LBS and MLS appeal to different markets • Remote / Field work force markets vs Fleet Operators • Health Care, Home Service Providers • Pedestrian work and sales forces • Enterprises own their location and privacy • Intelligent, flexible make integration with other LOB applications fast and straight forward

  8. LBS and "1-800 Got Junk?" • "1-800 Got Junk?" is one of the first to utilize this technology and approach to support their record setting growth 100%/yr across North America. • LBS is integrated to improve: • Scheduling – Address validation, closest resource • Routing – daily maps, “help I’m lost” • Customer Service – Analysis, Billing • Marketing – Maximize exposure !

  9. LBS and "1-800 Got Junk?" • LBS and MLS allow an enterprise to implement and integrate location into their existing applications and environment • Privacy issues are not as difficult • Carriers do not provide consumer level support and provisioning

  10. LBS and "1-800 Got Junk?" • The future for LBS? • More carriers • Bell Mobility, Sprint so far…. • More integration features • Expect to see more in MLS, MWS and WM • More intelligent devices • Ability to use Presence • Location Specific devices like Sendum will continue to appear • Processors and Memory

  11. Thank you

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