Apple

1. Apple By Mahum, Osamah & Aisha 9A

2. Apple Products Apple is a globally known company that has carved its name into computing history over the period of time that it has been established, at (April 1st, 1976). Apple had a hard opponent to face, Bill Gates, who had cut him no slack. Yet in spite of that, Apple had emerged with many new products that stunned the world like the Ipod, the Macbook, and of course the IPhone.

3. Mac Products IPod Products IPhone Products

4. How Technology played a part Technology had played a great role in the brand's global expansion process. However the two most common ways were magazines and posters. Posters were advertised a lot in a more early part of the process and caused the company to go viral with posters of Mohammed Ali, Albert Einstein, Mahatma Gandhi, and other inspirational characters. They were especially known by their slogan "Think Different" which in spite of being grammatically incorrect was an instant road to fame. However in more modern times, their advertisements are spread mainly online on social networks and other sites such as www.youtube.com.

5. How Technology played a part Aside from advertisements, obviously modern machinery has helped with the expansion of the company. The first home computer with user interface was the Apple Lisa developed in Xerox Corporation at their Palo Alto Research Center in the 1970's. However in modern times, what happens is that machines make the pieces, which are then assembled by labourers from FoxConn where over 50% of all electronics are assembled. Cheap labour is easy to find in Shenzhen, China where about 400,000 workers are employed.

6. Apple's head office in located in the middle of silicon valley, at 1-6 infinite Loop Cupertino California. Other countries that the Apple company is located on Cork in the south of ireland, Luxembourg and the British Virgin Islands

7. Apple designs the the product and software in USA but then send it to China to assemble the actual product Apple first started producing the product in their main headquarters in California Apple's first product the Apple I.

8. Why is Apple So Successful? In 1977 when the Apple Computer company was created they put their principles down in a one-page paper called “The Apple Marketing Philosophy”. It had 3 points. Empathy, Focus, Impute. Empathy was about empathy with the customer: Truly understanding the needs of the end user better than any other company. Focuswas about eliminating the lots of unimportant things so as to do a good job of the important. Imputeis about having the packaging impute a sense of quality into the product when the person opens the box, because people do judge a book by the cover. Steve Jobs later said ” When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product” (Steve Jobs p78) Empathy is about understanding people. Focus is about doing a few things well. Impute is about good marketing. I think Apple still do all these things exceptionally well. The iPhone 34 years later embodies this philosophy.

9. Why Apple Is So Successful? Apple is known for its unique designs, good quality products and perfect promotions. They have different ideas that no one ever thought to be possible until now and they get free advertising in movies as the actors use the phones and tablets in the movies. If Apple made a product of toilet paper, it would sell just as much as or maybe even more than other toilet paper.

10. Bibliography Apple Inc. - Wikipedia, the free encyclopedia, Web, 25 Sept, 2012 <http://en.wikipedia.org/wiki/Apple_Inc.#Headquarters> Apple Mac computers through the ages - Telegraph, DIgital image,N.p., n.d,Web. 25 Sept. 2012 <http://www.telegraph.co.uk/technology/apple/4315904/Apple-Mac-computers-through-the-ages.html> Apple Luxembourg, Digital image, Web, 25 Sept 2012. <http://timesofindia.indiatimes.com/photo/7419327.cms> Apple Ireland, Digital image, Web, 25 Sept 2012. <http://www.macsessed.com/postpics/apple-headquarters-cork-ireland.jpg> Apple California Head office, Digital image, Web, 25 Sept 2012. <http://span.state.gov/sept-oct2011/photos/42-43-Apple-store-1.jpg> Apples Most Unforgettable Ads. Digital image. N.p., n.d. Web. 25 Sept. 2012. <http://www.forbes.com/pictures/eiif45jej/1998-2/#gallerycontent>. "The Dark Side of Shiny Apple Products." CBSNews. CBS Interactive, 29 Jan. 2012. Web. 25 Sept. 2012. <http://www.cbsnews.com/8301-3445_162-57367950/the-dark-side-of-shiny-apple-products/>. "The History of Apple Computers." About.com Inventors. N.p., n.d. Web. 25 Sept. 2012. <http://inventors.about.com/od/cstartinventions/a/Apple_Computers.htm>. "Inside The Factory Where Apple Products Are Made, A Documentary [VIDEO] | Redmond Pie." Inside The Factory Where Apple Products Are Made, A Documentary [VIDEO] | Redmond Pie. N.p., n.d. Web. 25 Sept. 2012. <http://www.redmondpie.com/inside-the-factory-where-apple-products-are-made-a-documentary-video/>. Iphone. Digital image. N.p., n.d. Web. 25 Sept. 2012. <http://www.apple.com/iphone/>. Ipod. Digital image. N.p., n.d. Web. 25 Sept. 2012. <http://www.apple.com/ipod/>. Mac. Digital image. N.p., n.d. Web. 25 Sept. 2012. <http://www.apple.com/mac/>. Melby, Caleb. "Apple's Most Unforgettable Advertising." Forbes. Forbes Magazine, 25 Aug. 2011. Web. 25 Sept. 2012. <http://www.forbes.com/sites/calebmelby/2011/08/25/apples-most-unforgettable-advertising/2/>.