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BRIC VS. NON-BRIC. E-commerce shopper insights. September 2013. MALCOLM PINKERTON. Research Director - E-c ommerce. Introduction Key Findings Country-by-Country Analysis Profile of BRIC Online Shoppers General Internet A ccess and Use General Shopping Behaviours
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BRIC VS. NON-BRIC E-commerce shopper insights September 2013 MALCOLM PINKERTON Research Director -E-commerce
Introduction Key Findings Country-by-Country Analysis Profile of BRIC Online Shoppers General Internet Access and Use General Shopping Behaviours Penetration of Online Online Shopping Activities Future Likelihood of Shopping Online Encouraging / Discouraging Factors Shopping via Mobile Charts & Data Tables Methodology Contents
E-commerce shopper assessment: BRIC vs. Non-BRIC • 1. Introduction • We surveyed almost 15,000 shoppers in 10 key e-commerce markets to not only find out about levels of spend online, but also to get a clear understanding of what drives people to shop online; what influences their purchasing decisions; how they could be encouraged to shop more via the internet; and what is important to them when doing so. This report focuses on the key findings from the BRIC markets, making comparisons to the non-BRIC markets.