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Distinct or … Extinct Tom Peters Seminar2000 P RICEWATERHOUSE C OOPERS FAS Team Learning 2000 Dallas 10 July 2000.
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Distinct or … ExtinctTom Peters Seminar2000PRICEWATERHOUSECOOPERSFAS Team Learning 2000Dallas10 July 2000
“There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories
NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism
“There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)
No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte
Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)
Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership
Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock
“It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control
“Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters
“Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco
The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!
“More and more companies these days want to be like Cisco. They want to focus on their core businessand outsource all the superfluous stuff, like human resources, procurement and accounting.”Forbes.com, 07.17.00, on ASPs
RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”
Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism
“We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems
Welcome to the Y2K New Orleans Jazz and Real Cool Purchasing Dudes Festival!
Every job done in W.C.W. is also done “outside” … for profit!
PSF 1.0Department Headto …Managing Partner, HR [IS, etc.] Inc.
“Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec
“Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease
DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired
“You are the storyteller of your own life, and you can create your own legend or not.”Isabel Allende
“When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH
“The market’s being divided up right now. We’re in a tough competition [with the U.S. and the U.K.] for the best brains.”Gerhard Schroeder, on Germany’s new tech immigration policy[Frankfurter Allgemeine/06.02.00]
Winner Take All!From “1, 2 or 3” [JW] to …“Best talent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)
“The leaders of Great Groups lovetalent and know where to find it. They revelin the talent of others.”Warren Bennis & Patricia Ward Biederman
Dudes With ’Tude“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy
“This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s the relentless rise of the quasi-adolescents who wield them.”Michael Schrage
“A good plant engineer in a paper mill may create $100K to $300K in value per year. An outstanding software product developer may create a product worth $1M to $300M. Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably this is the first time the older generation can – and must – leverage the younger generation very early in their careers”Ed Michaels, War for Talent (05.17.00)
“The Rise of the Teen Guru”“They’re brilliant, ambitious, and almost intuitively gifted at technology. A new generation of whiz kids are gaining unprecedented power and authority – and, as a new [Carnegie Mellon] study shows, they’re reshaping the American family.”Case in point: Shawn Fanning, 19, Northeastern dropout, Napster founderSource: Cover story, Brill’s Content, 7-8/00
Talent War Y2K! • All out!/ Time consuming! • Never ending!/ Unwinnable! • Includes everybody!/ Everybody’s game! (“We’re all in sales.”) • Expensive! • Cool!/ WOW!/ Fun!/ Creative! • Strategic!/ Core competence!
Talent War Y2K! • Brand You within Brand Us! • Encompassing!/ Cultural! (KEWLNESS: mine v. yours) • Substantive!/ “The best Projects win!” [Cairo 12-99] • Basis of Brand!/ WHO WE ARE!
“The challenge for IBM, AT&T and other mainstream companies is to re-instill a sense of adventure in recruits.”Burke Stinson, AT&T
Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership
