Summer 2000 … KOA wires up!

1. Distinct or … ExtinctTom Peters Seminar2000Financial Service Corporation2000 National Education & Business ConferenceAtlanta05 October 2000

2. Summer 2000 …KOA wires up!

3. When MikeCharles gets lonely, who does he talk to …

4. Mike Charles. Stanford history prof.Whirlpool fridge.Out of 2% milk.Tap keypad on door. Webvan delivers in hours. Next, he sends his washer an email …Source: Business Week (09.00)

5. N.W.O./Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Cell phones, Voice mail, email, Internet access

6. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

7. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

8. Forces @ Work IThe Destruction Imperative!

9. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

10. The [New] Ge WayDYB.com

11. Brand InsideBrand Organization:Lean, Linked, Electronic & Malleable

12. And Now the Equivalent …White Collar Revolution!

13. Progressive“We don’t sell insurance anymore.We sell speed.”– Peter LewisDigital cameras, wireless Net links, etc.:SOME CLAIMS PAID WITHIN 20 MINUTES!Source: Business Week (09.00)

14. Advance ParadigmData on 165,000,000 prescriptions per year; docs and insurers have access to recordsReduces med errors; saves $2.88 per scrip [prescribing errors]; docs save $14,000 per year in review timeRev in ’99: $2B; $477M in ’98Source: Business Week (09.00)

15. Brand InsideBrand Talent: The Great War for Talent

16. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

17. Home Depot:7 new growth initiatives ($20B to $100B in 5-7 years)Arthur Blank: BESTPERSONINTHEWORLD TO HEAD EACH INITIATIVEE.g.: COO of IKEA to head international expansionEd Michaels, War for Talent (05.17.00)

18. “We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia Pacificchanged 20 of his 40 box plant managers to put more talented, higher paid managers in charge.He increased profitability from $25 million to $80 million in 2 years.”Ed Michaels, War for Talent (05.17.00)

19. Women and new-economy management …

20. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

21. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

22. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

23. It’s Girls, Stupid!1996: 8.4M women, 6.7M men in college (est: 9.2 to 6.9 in 2007); more women than men in high-level math and science coursesMore girls in student govt., honor societies; girls read more books, outperform boys in artistic and musical ability, study abroad in higher numbersBoys do rule: crime, alcohol, drugs, failure to do homework (4:1)Source: The Atlantic Monthly (May2000)

24. The Cracked Ones Let in the Light“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

25. Axiom:Never hire anyone without an aberration in their background.(Find the One Ton Cookie Man!)

26. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

27. Brand OutsideThe Death Knell for Ordinary: Pursuing Difference!

28. In the Beginning …“The audit has become a commodity.”Big 5 audit partner to TP

29. “The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

30. Brand OutsideStrategy 1:Use E-Commerce toRe-inventEverything!

31. OVERVIEW

32. www.cyveillance.com08.30.2000/1221AM:2,461,940,629

33. www.cyveillance.com10.05.2000/0506AM:2,726,431,407

34. 36 days, 4 hours, 10 minutes …+264,490,778

35. Tomorrow Today: Cisco!90% of $20B (=$50M/day)75% mfg. outsourced; 50% of orders routed to supplier who ships directGross margin: 65%; Net margin: 28%Savings in service and support from customerself-management:$500M

36. Enron: $400B in annual on-line trading transactions. [50% total bus.] Much stimulated by the Web per se.Schwab: $25B per week in asset transactions [80% of trades] [Transition to e.Schwab: Rev. fell, then quickly doubled]

37. COMMUNITY SERVICES!/ CUSTOMER CONTROL!

38. Tomorrow Today: Cisco!90% of $20B; save $550MC.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting) (45,000 customer problems a week solved via customer collaboration)

39. Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

40. Psych 101: Strongest Force on Earth?My need to be in perceived control of my universe!

41. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

42. I Can Immediately …Shop for $1,000,000 homes or $1.95 office supplies, at best price and with best advisorsManage all my financial dealingsWork with my doc, or world’s best medical experts, or humble support groups, on any health issueRecruit talent to help me with any projectDevelop documents collaboratively, with anyoneShare my ideas with the worldChat with anyone, anywhereResearch anythingTake a course on any topic, from cooking to softwareStay in touch with my 90 year old momPlay a gajillion games to while away the time

43. Shop in your UnderwearSource: SM’d logo for www.ae.comae = American Eagle Outfitters

44. “The Web enables total transparency.People with access to relevant information are beginning to challenge any type of authority. The stupid, loyal and humble customer, employee, patient or citizen is dead.”Kjell Nordstrom and Jonas Ridderstrale, Funky Business

45. Amen!“The Age of the NeverSatisfied Customer”Regis McKenna

46. SUMMARY: REINVENT EVERYTHING

47. WebWorld = EverythingWeb as a way to run your business’ innardsWeb as connector for your entire supply-demand chainWeb as “spider’s web” which re-conceives the industryWeb/B2B as ultimate wake-up call to “commodity producers”Web as the scourge of slack, inefficiency, sloth, bureaucracy, poor customer dataWeb as an Encompassing Way of LifeWeb = Everything (P.D. to after-sales)Web forces you to focus on what you do bestWeb as entrée, at any size, to World’s Best at Everything as next door neighbor

48. “Banking is necessary. Banks are not.”Dick Kovacevich, Norwest/ Wells

49. “It” is real! It is “Life and Death”!Dream BIG!Start Now! Study Hard! Play Hard! Play Fast! Go on Offense!Hire great folks! (They ain’t cheap. They are young!)Don’t cut corners on infrastructure!Rem: “Age of the Never Satisfied Customer”!We ain’t seen nothin’ yet!

50. Brand OutsideStrategy 2:Women Rule!