Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000

1. Distinct or … ExtinctTom Peters Seminar2000AmeriCreditFort Worth22 September 2000

2. Summer 2000 …KOA wires up!

3. “Amazon.com Plans to Offer Cars Online”Headline: New York Times 08.24.00

4. N.W.O. Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Cell phones, Voice mail, email, Internet access

5. Levi’s and PhilipsStephano Marzano (Philips Design), Levi Strauss, Italian designer Massimo Ossi: jacket with cell phone and MP3 player built into pockets!Source: Red Herring (09.00)

6. “Davids vs. Corporate Goliaths: Could the Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)

7. “The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

8. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

9. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

10. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

11. And Now the Equivalent …White Collar Revolution!

12. “A bureaucrat is an expensive microchip.”Dan Sullivan, consultant and executive coach

13. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

14. Brand InsideBrand You: Distinct … or Extinct

15. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

16. Minimum New Work SurvivalSkillsKit2000Sense of Humor= N0.1MasteryRolodex ObsessionFinishing SkillsEntrepreneurial InstinctCEO/Leader/BusinesspersonMistress of ImprovIntense Appetite for TechnologyGroveling Before the YoungEmbracing “Marketing”Passion for Renewal

17. Brand InsideBrand Talent: The Great War for Talent

18. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

19. “Seller’s Market”: Tomorrow’s Headline*“Molecular biologists are up 3 points, economists down 1/4, in moderate trading”*futureWEALTH, Stan Davis and Christopher Meyer

20. From “1, 2 or 3” [JW] to …“Best talent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

21. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

22. “This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s the relentless rise of the quasi-adolescents who wield them.”Michael Schrage

23. “Where do good new ideas come from?That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.”Nicholas Negroponte

24. The Cracked Ones Let in the Light“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

25. Women and new-economy management …

26. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

27. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

28. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

29. “Boys are trained in a way that will make them irrelevant.”Phil Slater

30. Mantra2000Talent = Brand

31. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

32. Forces @ Work IIThe Commodity Trap

33. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

34. Brand OutsideStrategy 1:Lead the Customer!

35. “These days, you can’t succeed as a company if you’re consumer led – because in a world so full of so much constant change, consumers can’t anticipate the next big thing. Companies should be idea-led and consumer-informed.”Doug Atkin, partner,Merkley Newman Harty

36. “Our strategies must be tied to leading edge customers on the attack. If we focus on the defensive customers, we will also become defensive.”John Roth, CEO, Nortel

37. Brand OutsideStrategy 2:Use E-Commerce toRe-inventEverything!

38. OVERVIEW

39. www.cyveillance.com08.30.2000/1221AM:2,461,940,629

40. www.cyveillance.com09.22.2000/0603AM:2,633,116,056

41. 23 days, 5 hours, 42 minutes …+171,175,427

42. Tomorrow Today: Cisco!90% of $20B (=$50M/day)75% mfg. outsourced; 50% of orders routed to supplier who ships directGross margin: 65%; Net margin: 28%Savings in service and support from customerself-management:$500M

43. Oracle: Service Call Center$300.00 per transaction to $1.50Savings: $550,000,000Source: Ralph Seferian, Oracle [part of O’s $1B saving – on a rev. base of $9B; $1B additional this year]

44. Enron: $400B in annual on-line trading transactions. [50% total bus.] Much stimulated by the Web per se.Schwab: $25B per week in asset transactions [80% of trades] [Transition to e.Schwab: Rev. fell, then quickly doubled]

45. COMMUNITY!/ CUSTOMER CONTROL!

46. Tomorrow Today: Cisco!90% of $20B; save $550MC.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting) (45,000 customer problems a week solved via customer collaboration)

47. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

48. I Can Immediately …Shop for $1,000,000 homes or $1.95 office supplies, at best price and with best advisorsManage all my financial dealingsWork with my doc, or world’s best medical experts, or humble support groups, on any health issueRecruit talent to help me with any projectDevelop professional docs collaboratively, with anyoneShare my ideas with the worldChat with anyone, anywhereResearch anythingTake a course on any topic, from cooking to softwareStay in touch with my 90 year old momPlay a gajillion games to while away the time

49. RADICAL STRATEGIES REQUIRED

50. “Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.”Jack Welch