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Greece and Health Tourism …what has gone on before and is happening now

Learn about the growth and development of health tourism in Greece, from key stakeholders and destinations, to the integration and development projects. Discover the different segments of health tourism and explore the role of perception and reputation in consumer selection. Find out how Greece is showcasing its leading hospitals and engaging with the Greek diaspora. Explore the road to success through innovation, leadership, and sustainability. Get valuable insights through market research and vocational training.

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Greece and Health Tourism …what has gone on before and is happening now

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  1. Greece and Health Tourism …what has gone on before and is happening now

  2. www.healthingreece.com (Destination and Provider Promotion) www.healthingreece.gr (Stakeholder Collaboration)

  3. European Cross-border Healthcare Directive…Panel Discussion Panelists • Professor Markus Frischhut, LL.MProfessor & Study Coordinator, European Union Law • Paolo GiordanoManaging Director, European Union of Private Hospitals • Dr. Constantine ConstantinidesChief Executive, healthCare cybernetics • Professor Pais ClementeDirector, European Medical Association • Dr. Vincenzo CostigiolaPresident, European Medical Association www.europeancrossborderhealthcare.eu www.europeanhealthexchange.eu www.europeanhealthconsumer.eu www.medicaltravelexhibition.com

  4. Session: Investing in Medical Travel…International Medical Travel Exhibition and Conference Designing facilities and hospitals for healthcare travel: Cluster management – The Dubai experience Ms. Laila Al Jassmi, CEO of Health Policy and Strategy Sector, Dubai Health Authority (DHA), UAE Emerging destinations investing and preparing to address the medical tourism market – A challenge for "Incumbents" Dr. Constantine Constantinides, Chief Executive, healthCare cybernetics, Director, Health Tourism Enterprise Division, Greece www.medicaltravelexhibition.com

  5. Emerging Health Tourism Destinations... The Example

  6. The “…health in GREECE” Paradigm…12 Destinations – 8 “Services” Segments www.healthingreece.com(Destination and Provider Promotion) www.healthingreece.gr(Stakeholder Collaboration)

  7. What has gone on before "Forum on Medical Tourism“ co-organized by the SETE "Ideas and Action Council" and healthCare cybernetics (Athens, Greece – 30 November 2009)

  8. Health Tourism – and its Scope…the Segments (related to Services Provision) • Medical Tourism • Dental Tourism • Spa Tourism (including Thermalism and Thalassotherapy) • Wellness Tourism • Sports Tourism (not for spectators) • Culinary Tourism (not the same as Gastronomy Tourism) • Accessible Tourism • Assisted Residential Tourism (assisted retirement abroad)

  9. Health Tourism Integration and Development Projects…Greece – one example The 12 Local-level Sub-Projects (alphabetically) • Destinations • Andros • Athens • Corfu • Crete • Evia • Kos • Lesvos • Rhodes • Samos • The Peloponnese • Thessalia • Thessaloniki

  10. Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness Tourism Spa Tourism Sports Tourism Culinary Tourism Accessible Tourism Assisted Residential Tourism www.healthtourismmap.gr

  11. Greek Leading Hospitals…Medical Tourism Services Providers www.greekleadinghospitals.com Showcasing the leading Greek Hospitals addressing Medical Tourism

  12. Role and Contribution of the Diaspora…Good Will Ambassadors, Consumers, Providers and Investors www.thegreekdiaspora.com www.thegreekdiaspora.gr

  13. Addressing the other Market …through Sophistication and Exclusivity www.boutiquehealthtourism.com www.healthtourismlux.com

  14. How Consumers make their Selection…the role of Perception (Reputation) …your Brand is your Reputation www.healthtourismperceptionindex.com

  15. Reporting Real Numbers www.healthtourismsatelliteaccount.com

  16. Destination Enhancement www.healthtourismdestinationexcellence.com

  17. The Road to Success…the only Competitive Advantages - today Innovation …and the deep Knowledge and Understanding to innovate www.healthtourisminnovation.com

  18. The Road to Success…the only Competitive Advantages - today Demonstration of Leadership …by Hosting of International Events, e.g.,

  19. The Road to Success…the only Competitive Advantages - today Demonstration of Leadership …by leading or participating in Regional Initiatives, e.g.

  20. Ensure Sustainability…through Executive Education and Vocational Training www.healthtourismeducation.com

  21. Ensure Sustainability…through Continuing Education – and Professional Development

  22. Ensure Sustainability…through Market and Industry Research www.healthtourismresearchinstitute.org

  23. Ensure Sustainability…through Career Paths and Job Creation www.healthtourismcareers.com

  24. Cultivate the Market…better still, create a “Proprietary Market”

  25. Address the Market…GREECE Health Tourism Guide ISBN 978-960-92725-6-8

  26. The Bottom Line …to end the story

  27. The Road to Success (Sustainability and Resilience)…the only Competitive Advantages - today • “desirable” Uniqueness • “useful” Innovation • “selfless and generous” Demonstration of Leadership and then go and have some Fun and Games…

  28. Fun and Games…for serious Learning, Planning and Developing www.journeytohealthistan.com

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