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Saving the Kodak “fun saver”

Saving the Kodak “fun saver”. Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro , Brandon Rhone, and Tim Curcio. Table of contents. The Opportunity Current Product Customer Feedback New Ideas Evaluation Final Idea for Product Customer Commentary Conclusion.

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Saving the Kodak “fun saver”

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  1. Saving the Kodak “fun saver” Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro, Brandon Rhone, and Tim Curcio

  2. Table of contents • The Opportunity • Current Product • Customer Feedback • New Ideas • Evaluation • Final Idea for Product • Customer Commentary • Conclusion

  3. The opportunity… Increase sales and profits

  4. We are selling an outdated product

  5. We are selling an outdate product

  6. Current Use and Sales 26% decrease in sales between 2008 and 2009 (2)

  7. The consumers are talking…

  8. The consumers are talking…

  9. Let’s change our product… • Smaller and Sleeker • Change the plastic • Change the battery • Waterproof • Picture pickup service • Eliminate packaging • Zoom feature • Digitalize • Cheap • Eliminate packaging • Make it “Green”

  10. What is going sell and make us a profit?

  11. What is going to make us a profit?

  12. We decided to… • Change the size of the battery • AAA battery • Rechargeable • Smaller and Sleeker • Change the size of the film spool • Eliminate Packaging

  13. Amp it “Down” • Rechargeable • Smaller • Cheaper • 1.15A in AAA compared to 2.12A in a AA (1) • Supplies up to 63 flashes • Can be recharged hundreds of times

  14. Good things come in small packages…

  15. Size does matter

  16. Bigger isn’t always better

  17. Eliminate unnecessary waste

  18. Customer Response… 48% increase in sales after features are added

  19. Closing comments… • Outdated product • Final solutions • Smaller • Change Battery • Eliminate Packaging • Increase in sales

  20. ANY questions?

  21. sources • www.allaboutbatteries.com (1) • www.wikinvest.com (2) • Customer Interviews

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