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Write Up Your Alley

Write Up Your Alley. New Ideas for Alternative Copy. Presented by Katy Burnside. What is Alternative Copy?. Quote Boxes Bio Boxes Features Lists Infographics Time Lines Q & A Boxes. He Said/She Said Boxes Did You Know? Boxes Anecdotes Narratives Fact/Detail Lists

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Write Up Your Alley

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  1. Write Up Your Alley New Ideas for Alternative Copy Presented by Katy Burnside

  2. What is Alternative Copy? • Quote Boxes • Bio Boxes • Features • Lists • Infographics • Time Lines • Q & A Boxes • He Said/She Said Boxes • Did You Know? Boxes • Anecdotes • Narratives • Fact/Detail Lists • Scatter Stories

  3. Why Use Alternative Copy? • Increases coverage of students • Provides more information in a shorter format • Draws reader into the spread • Allows for theme development • Prevents editorializing • Makes coverage more INTERESTING!

  4. Copy Idea • How well do you know your… • Student council officers • Head coaches • Classmates • Administrators

  5. Copy Idea Try a glossary of sports terms or academic terms or trends

  6. Copy Idea Profile a student :by having him/her “Sound Off” on various topics Consider giving the same topic to a number of different students if opinions vary

  7. Copy Idea Meet the: captains officers managers coaches teachers members

  8. Copy Idea • The Good and The Bad of… • Dating • Jobs • Student Council • Physics • Pets • Siblings • Hats • Computers • The War in Iraq

  9. Copy Ideas What’s on your to-do list that you never accomplish? What SHOULD be on your to-do list? What would your best friend add to your to-do list?

  10. Copy Ideas • Tell the behind-the-scene BEFORE stories: • Preparations for the rival game • Preparations for homecoming • Preparations for the school Play

  11. Copy Idea A “list” approach is appealing to the scan reader

  12. Copy Idea tips from the trainer, question from a fan, quarterback’s insight

  13. Copy Idea Basic interviewing techniques remain the same Here, the entire interview is featured Use this in any section of the book.

  14. Copy Ideas • Ask the Expert: • Academics (a student or a teacher) • Sports (an athlete, trainer, coach) • Student Life/People (any student who is considered very knowledgeable on the topic at hand) • Community (a student volunteer) • Clubs (the president)

  15. Copy Ideas Beginning/Intermediate/Advanced: Freshman/Sophomore/Junior/Senior Student/Teacher Athlete/Coach/Manager

  16. Copy Idea Great twist for a fads/fashions spread

  17. Copy Ideas • Checklists could include: • Asking someone to prom • Surviving a blind date • Decorating for homecoming • Building a float • Studying for finals • Getting ready for school

  18. Copy Idea A profile linked with a quote from the person being interviewed adds personality & voice to a feature

  19. Copy Idea An hour-by-hour breakdown is easy to read and contains very specific information

  20. Copy Idea Fact box + a first-person profile written in Q&A style

  21. Copy Idea Track the drill team’s summer camp or the band’s trip to Macy’s Thanksgiving Day Parade

  22. Copy Idea Profile boxes with stats; conclusions he said/she said; great Homecoming/Prom/Dating spread idea

  23. Copy Idea A new twist on the multiple choice format The answers are already marked for the reader The “wrong” answers are “over the edge” and humorous Caution: Be careful! Attempts at humor can become tasteless very quickly

  24. Copy Idea • Profile several students at once • Think about ways to link random students together with a common denominator: • Sports • Community service • Leadership roles: Student Council Drum Major JROTC Captains of teams

  25. Copy Idea A “30 Reasons” list provides an opportunity for 30 people to respond to a prompt Numbered lists are great ways to reinforce anniversary themes

  26. Copy Idea Spice up academics coverage by listing various academics related tasks: best time to study for a test; to write the term paper; etc. Quote students in the “WHY” column

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