1 / 12

Alexa

Improving Internet Surfing. Alexa.com. Alexa Internet Inc. Company started in 1996. Currently subsidiary of Amazon.com. Main objective: provide information about almost every website: Statistics Popularity Number of pages How many sites point to it Etc.

pjacob
Télécharger la présentation

Alexa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Improving Internet Surfing Alexa.com

  2. Alexa Internet Inc. • Company started in 1996. • Currently subsidiary of Amazon.com. • Main objective: provide information about almost every website: • Statistics • Popularity • Number of pages • How many sites point to it • Etc. • Name originally an abbreviation for “Address Lookup EXpertsAuthority”, also as homage to the Library of Alexandria

  3. Alexa.com • Free website. • Information about almost every site in the web available. • Uses: • Find more sites • Learn who owns a site

  4. Information in Alexa.com • Top sites • Specific site info • Hot Urls • Toolbar • For Site owners

  5. Top Sites • Ranking of most popular sites. • Global • By Country • By Category

  6. Site Info • Just for about any site • Popularity • Description • Contact • Age • Similar sites • Keywords • Getting traffic from where • Demographics

  7. Hot Urls • Latest • News stories • Videos • Hot sites • Sorted by popularity and updated every 5 minutes

  8. For Site Owners • Review and modify website data. • Compare own site with others.

  9. Toolbar • The basis of Alexa service. • Users can see website information as they surf. • Information is given back to the community as traffic Rankings and Related Links.

  10. Spyware Controversy • It can be considered spyware because tracks user activity on the web. • But: • User chooses to download it. • Can be turned off and easily uninstalled. • No personal information.

  11. Profit • The company profits from advertising in the website. • Over 9,2 million unique visitors per month. • Around 25% of the website has ads. • Little advertising in the toolbar.

  12. Sources • Annonymous. About Alexa Internet. Retrieved June 28, 2009, from www.alexa.com/company. • Greg R Notess.  (1998, May). Alexa: Web archive, advisor, and statistician.  Online,22(3), 29-30.  Retrieved June 28, 2009, fromProQuest Computing. (Document ID: 29396643). • Howard Millman.  (1998, April). Alexa's free Web navigator deftly searches for Web sites. InfoWorld,20(17), 130.  Retrieved June 28, 2009, fromProQuest Computing. (Document ID: 28987690). • Mary Ellen Bates.  (1999, April). Alexa Internet. Database,22(2), 88.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 40330496). • Millman, Howard (REVIEWER).  (1998, April). [Alexa 1.4].  InfoWorld,20(17), 130.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 632361851). • Better surfing with Alexa. (1998, April). Inside the Internet,5(4), 7-8.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 35427256).

More Related