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Innovative Marketing Strategies for Beauty Brands in Hong Kong's Digital Space

This proposal outlines targeted digital marketing strategies to elevate beauty brands within Hong Kong's competitive marketplace. By leveraging popular platforms like Discuss HK, Yahoo HK, and Beauty Exchange, we aim to engage a diverse audience through tailored content, effective branding, and sales-driven initiatives. The campaign will incorporate fan page showcases and collaborative promotions on social media channels, utilizing insights from high-traffic online forums and communities to maximize reach and conversion.

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Innovative Marketing Strategies for Beauty Brands in Hong Kong's Digital Space

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Presentation Transcript

  1. 美容團購 Proposal

  2. Media Plan Strategies • Branding: • YahooHK/FacebookFanPage • Salesdriven/DatabaseCollection: • DiscussHK/Mingpao/Maximizer/FacebookBanner • BeautyExchange/Mingpao/AmyBlogEDM

  3. Screencap

  4. Yahoo HK–Homepage–StaticMantle

  5. Discuss HK–Homepage–LREC

  6. Discuss HK–Runofbeautysection–SuperBanner

  7. Mingpao–Runofsite–StandardBanners

  8. Maximizer-Run of Lady Network–StandardBanners

  9. Beauty Exchange EDM

  10. Amy Blog EDM

  11. Mingpao EDM

  12. Facebook Fan Page Showcase – ubuyibuy - Wall

  13. Facebook Fan Page Showcase – ubuyibuy - Event

  14. Facebook Fan Page Showcase – ubuyibuy - Promotion

  15. Facebook Fan Page Showcase – ubuyibuy - Event

  16. Facebook – Run of site – Social Ad

  17. Site Profile

  18. Discuss HK Discuss HK is the no.1 online Forum in Hong Kong, reaching out to over 400,000 unique users per day consisting of Hong Kong users and Chinese living overseas. Being one of the highest- ranking and highest-reaching Chinese forum with more than 1 million registered members.

  19. Discuss HK Homepage monthly pageviews: 28 millions Gender Age Education level Monthly Income

  20. Beauty Exchange Beauty Exchange is one of the most popular Beauty & Fashion Communities for Women in Hong Kong. Since its establishment in 2003, Beauty Exchange’s membership has quickly risen to exceed over 75,000members who are actively engage in sharing of ideas, opinions and products exchange. The philosophy of“Sharing is Beautiful” and “Wisdom of Crowd” has become the key driving forces behind the organic growth of the website.

  21. Beauty Exchange Traffic Monthly Pageviews: 55 millions Monthly Unique Users: 370,000+ Registered members: 75,000 Gender Age

  22. Facebook Traffic Registered members: 2.9 millions + Gender Female 52% Male 48% Age 13-17 16% 18-24 43% 25-34 27% 35+ 14%

  23. Maximizer – Lady Network

  24. Mingpao Mingpao is one of the popular news portal that provide most updated news and entertainment sub channels like travel and Leisure.

  25. Mingpao Traffic Monthly Unique Users: 370,000+ Gender Female 41% Male 59% Age 20-25 6% 26-35 27% 36-45 37% 46-55 22% >56 8% Educational Level Secondary 21% Post secondary 10% Degree Holder 66% Others 3% Monthly Income 15,000- 30,000 39% 30,001- 40,000 22% 50,000+ 21% Others 18%

  26. Yahoo HK Yahoo is one of the most famous portal in Hong Kong. Its Comprehensive channels include News, Finance, Entertainment, Sports, Style, Auctions, Blog, Movie, Travel, Games e.t.c.

  27. Yahoo HK Level of Engagement Avg. time spent per user per month: 127 minutes Traffic Monthly Pageviews: 375 millions Monthly Unique Users: 6.4 millions Gender Female 49% Male 51% Age <13 10% 13-17 11% 18-24 23% 25-34 29% 35-54 23% >54 4% Monthly Hong Kong sites market share - Portal Frontpage

  28. Thank You

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