1 / 15

CHAPTER ONE OVERVIEW

CHAPTER ONE OVERVIEW. SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS Information Technology’s Role in Business Information Technology Basics Roles and Responsibilities in Information Technology Measuring Information Technology’s Success SECTION 1.2 – BUSINESS STRATEGY

presley
Télécharger la présentation

CHAPTER ONE OVERVIEW

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. CHAPTER ONE OVERVIEW • SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS • Information Technology’s Role in Business • Information Technology Basics • Roles and Responsibilities in Information Technology • Measuring Information Technology’s Success • SECTION 1.2 – BUSINESS STRATEGY • Identifying Competitive Advantages • The Five Forces Model – Evaluating Business Segments • The Three Generic Strategies – Creating a Business Focus • Value Chain Analysis – Targeting Business Processes

  2. INFORMATION TECHNOLOGY’S ROLE IN BUSINESS

  3. INFORMATIONTECHNOLOGY BASICS • Information technology (IT) – a field concerned with the use of technology in managing and processing information • When beginning to learn about information technology it is important to understand the following: • Data, information, and business intelligence • IT resources • IT cultures

  4. INFORMATION • Data - raw facts that describe the characteristic of an event • Information - data converted into a meaningful and useful context • Business intelligence – applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts

  5. IT RESOURCES • People use • Information technology to work with • Information

  6. IT CULTURES • Organizational information cultures include: • Information-functional culture • Information-sharing culture • Information-inquiring culture • Information-discovery culture

  7. ROLES AND RESPONSIBILITIES IN IT • Information technology is a relatively new functional area, having only been around formally for around 40 years • Recent IT strategic positions include: • Chief Information Officer (CIO) • Chief Technology Officer (CTO) • Chief Security Officer (CSO) • Chief Privacy Officer (CPO) • Chief Knowledge Office (CKO)

  8. ROLES AND RESPONSIBILITIES IN IT Skills pivotal for success in executive IT roles

  9. MEASURING IT’S SUCCESS • Key performance indicator(KPI) – measures that are tied to business drivers • Efficiency IT metric – measures the performance of the IT system itself including throughput, speed, and availability • Effectiveness IT metric – measures the impact IT has on business processes and activities including customer satisfaction, conversion rates, and sell-through increases • Benchmarking – a process of continuously measuring system results, comparing results (benchmark values), and identifying improvements

  10. THE INTERRELATIONSHIPS OF EFFICIENCY AND EFFECTIVENESS IT METRICS

  11. IDENTIFYING COMPETITIVE ADVANTAGES • Three common tools used in industry to analyze and develop competitive advantages include: • Porter’s Five Forces Model • Porter’s three generic strategies • Value chains

  12. THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS • Porter’s Five Forces Model determines the relative attractiveness of an industry

  13. THE THREE GENERIC STRATEGIES • Organizations typically follow one of Porter’s three generic strategies when entering a new market

  14. VALUE CREATION Value Chain

More Related