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Explore Information Architecture (IA) methodologies, design processes, and implementation strategies for customer-centered web design. Enhance communication experiences, leverage design patterns, and focus on connecting design elements to expand knowledge and meaning. Develop project proposals outlining timelines, tasks, project expectations, and critical success factors. Collaborate in groups, plan work, and schedule tasks for submission.
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Information Architecture & Design • Week 3 Schedule • Syllabus Updates • Group Project Finalized • Research Presentations Finalized • IA Methodologies • Class Work: Site Proposal Outline
Process and Methodology • Phased Approach • Research • Strategy • Design • Implementation • Administration
Research Framework • Context • Content • Users
Context • Business Goals • Funding • Politics • Culture • Technology • Human Resources
Content • Document/data types • Content Objects • Metadata • Volume • Existing Structure
Users • Audiences • Tasks • Needs • Information Seeking Behavior • Experience • Vocabularies
IA Strategy • IA Administration • Develop • Maintain • Technology Integration • Past • Present • Approach • Top-down (centralized - organization) • Bottom-up (decentralized – content-based) • Metadata • Navigation Design
Work Product and Deliverables • Metaphor Exploration • Organization (environment) • Functional (tasks) • Visual (graphics) • Scenarios • Experience Design • Case Studies • Conceptual Diagrams • Wireframes • Strategic Analysis • Project Plan • Presentations
Design and Documentation • Influenced by Context of the Project • Focus on Process and Product will result • Multiple Views (multiple ways to learn) • For Dev Team • For Users • Blueprints (Flowcharts) • Whole Site • Specific (task or page) • Data Flows • Wireframes become Templates
Design and Documentation… • Content Mapping and Inventory • What you have. • What you need. • How you get it. • Models • Content (granular) • Relationships • “Data Flow” • Controlled Vocabularies • Design Sketches • Prototypes • Style Guides (earlier and later) • Administration
Designing Communications • As Product • As Process • The Communications Experience • Positive, Cohesive Messages • Advertising • Promotion • Leveraging Pre-existing knowledge and preferences • Frames of Reference (PoV)
Design Strategies • Remembering What It’s Like Not to Know • Flores’ Worlds • What you know you know • What you don’t know • What you don’t know you don’t know • Create Interest • Choices • Connections • Integration • Goals • Ideas
“Design in the Digital Age” • Focus on Connections Among Design Elements • Text • Graphics • Audio • Video • Immersion • Interaction • Quality • Utility • Meaning • Change or Expand Knowledge
Leveraging with Design • Map to other Media • TV • Magazines • Movies • Advertising • Environmental • Conversation
Customer Centered-Web Design • Who would not want to do this? • Involve Customers in the Design (IA) Process • Too Many Decision Makers • Goals of CCWD • Ease of Use • Content • Satisfaction • Performance • Brand Value • Nine Myths of Customer-Centered Design
Using Web Design Patters • Leveraging Previous Work • Understanding the Design Goals • Fitting Patterns to Design Goals • Types of Patterns • Site Genres • Navigation • Homepage • Content • Trust and Credibility • Page Layouts (Wireframes) • Performance
Project Proposal Outline • Description of the Project • Scope of the Project • Timeline for the Project • Schedule • Tasks • Project Deliverables • Alternatives • Roles in the Project • Project Expectations • “Customer” Contact • Critical Success Factors • IA Development Methods • Communication • Workflow
Project Proposal Outline 2 • IA Development Deliverables Descriptions • Site Map(s) • Storyboards • Paths Through the Site • Tasks and Scenarios • Wireframes and Templates • Prototype Designs (Wireframes and Content) • Talk Aloud • Paper • Low Fidelity Digital • High Fidelity Web
Your Project Proposals • Break into Groups • Outline Proposal • Start Planning Work • Scheduling • Submit Proposal Next Week in Class